Women’s Contact Society community liaison Eileen Alberton (left) and family law advocate Kelsey Borgfjord hope Williams Lake residents will wear a purple ribbon this year to raise awareness of domestic violence. (Rebecca Dyok photo)

Women’s Contact Society community liaison Eileen Alberton (left) and family law advocate Kelsey Borgfjord hope Williams Lake residents will wear a purple ribbon this year to raise awareness of domestic violence. (Rebecca Dyok photo)

Purple Ribbon Campaign underway in Williams Lake amid trying year

Pandemic stress resulting in increased domestic violence

Fueled by hatred, misogyny and trans-phobia, there is still a lot of gender-based violence says the Violence Is Preventable Committee in Williams Lake.

This year’s Purple Ribbon Campaign is well-underway and aims to raise awareness on this very topic which has been occurring in situations where it was previously unheard of or with people nobody would have ever expected. This is due, in large part, to increased stress, according to Women’s Contact Society family law advocate Kelsey Borgfjord.

“2020 has been an exceptional year for stress due to the once-in-a-lifetime event of the COVID-19 pandemic,” she said.

“Early on, everyone was panicking due to the fear surrounding the unknown which has since morphed into stress and exhaustion as we enter nearly nine months since the state of emergency was declared.”

Read More: Canada-wide survey of women’s shelters shows abuse more severe during pandemic

Because of the novel coronavirus, there have been a lot of extra challenges for everyone.

“For anyone in a stressful relationship, be it at home, at work, or in the schools, the uncertainty and changes in the way we are supposed to behave when in public can cause additional tension that turns into violence,” noted committee chair Tamara Garreau.

To help support and increase awareness of this phenomenon, Garreau encourages everyone to support the campaign, which runs in Williams Lake from Dec. 1 to Dec. 10, by wearing a purple ribbon, noticing the banners, starting discussions on the topic and speaking out when one sees bullying or gender-based slurs.

As the pandemic presses on, Borgfjord believes it is more important than ever to not only bring awareness to this cause but also mental wellness.

“Don’t be afraid to reach out if you need help,” she said, listing the Women’s Contact Society, Cariboo Friendship Society, Canadian Mental Health, Three Corners Health Services Society, RCMP Victim Services, Aboriginal Victim Services and Crisis Line as valuable resources.

Read More: Interior Health expands toll-free line to improve access to community care

Do you have a comment about this story? email:

Like us on Facebook and follow us on Twitter.

domestic violence

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Kelowna International Airport. —Image: Capital News file
Williams Lake medevac flight encounters drone at Kelowna International Airport

The airport is a no-drone zone to keep aircraft safe at all times

Williams Lake Community Policing Chair Baldish Singh Sunner. (Monica Lamb-Yorski photo - Williams Lake Tribune)
Williams Lake Community Policing request for increased funding denied

Council voted 4 to 3 in favour to keep it at $15,000 for one-year agreement

A sign indicating a COVID-19 testing site is displayed inside a parking garage in West Nyack, N.Y., Monday, Nov. 30, 2020. The site was only open to students and staff of Rockland County schools in an effort to test enough people to keep the schools open for in-person learning. (AP Photo/Seth Wenig)
4 more deaths, 54 new cases of COVID-19 in Interior Health

This brings the total to 66 deaths in the region

Interior Health is reporting the COVID-19 outbreak at Cariboo Memorial Hospital is now up to 13 staff. (Monica Lamb-Yorski photo - Williams Lake Tribune)
46 more COVID-19 cases linked to Cariboo Chilcotin community cluster: Interior Health

Cariboo Memorial Hospital outbreak now at 13 staff members

Canim Lake Band remains in lockdown. (Martina Dopf photo)
Canim Lake Band grieves loss of second Elder due to COVID-19

Elder, who lived away from home, was ‘matriarch, a fierce protector’, Chief says.

Dr. Penny Ballem, a former deputy health minister, discusses her role in leading B.C.’s COVID-19 vaccination program, at the B.C. legislature, Jan. 22, 2021. (B.C. government)
B.C. holds steady with 407 new COVID-19 cases Tuesday

14 deaths, no new outbreaks in the health care system

Rodney and Ekaterina Baker have been ticketed and charged under the Yukon’s Civil Emergency Measures Act for breaking isolation requirements in order to sneak into a vaccine clinic and receive Moderna vaccine doses in Beaver Creek. (Facebook/Submitted)
B.C. couple who travelled to Yukon for COVID vaccine ineligible for 2nd dose until summer

The province is ensuring those eligible to receive the vaccine get the second shot within 42 days

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Mask dispute in court leaves Vancouver cop with broken leg

Man allegedly refused to put on a mask and resisted arrest

(Kraft Dinner/Twitter)
Kraft Dinner launches candy-flavoured mac and cheese just in time for Valentine’s Day

Sweet and cheesy treat will be here just in time for the cheesiest holiday of the year

SAR crews worked late into the night Tuesday to rescue an injured snowboarder in North Vancouver. (Facebook/North Shore Rescue)
Complicated, dangerous rescue saves man in avalanche near Cypress Mountain

North Shore SAR team braves considerable conditions to reach injured snowboarder

A Cessna 170 airplane similar to the one pictured above is reported to be missing off the waters between Victoria and Washington State. Twitter photo/USCG
UPDATE: No sign of small plane that went down in waters south of Vancouver Island

Searchers out on both sides of border between Victoria and Port Angeles

In this undated image made from a video taken by the Duke of Sussex and posted on @SaveChildrenUK by the Duke of Sussex and Meghan, Duchess of Sussex, shows the Duchess of Sussex reading the book “Duck! Rabbit!” to their son Archie who celebrates his first birthday on Wednesday May 6, 2020. The Canadian Paediatric Society is reminding families that the process of raising a reader starts from birth. (Duke of Sussex/@SaveChildrenUK)
Canadian Paediatric Society says raising a reader starts from birth

CPS says literacy is one of the strongest predictors of lifelong health outcomes

Employment, Workforce Development and Disability Inclusion Minister Carla Qualtrough responds to a question during a news conference Thursday August 20, 2020 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Easing rules for parental benefits created inequities among parents, documents say

Employment Minister Carla Qualtrough’s office says the government will make any necessary changes

Most Read