Messenger Kids allows children to chat with their parents and with friends approved by their parents. (Facebook)

Facebook launches parent-controlled Messenger app for kids

It’s currently only available in the U.S. as an app for Apple devices but will be expanded for versions on Android and Amazon tablets

Facebook is coming for your kids.

The social media giant is launching a messaging app for children to chat with their parents and with friends approved by their parents.

The free app is aimed at kids under 13, who can’t yet have their own accounts under Facebook’s rules, though they often do.

Messenger Kids comes with a slew of controls for parents. The service won’t let children add their own friends or delete messages — only parents can do that. Kids don’t get a separate Facebook or Messenger account; rather, it’s an extension of a parent’s account. Messenger Kids came out Monday in the U.S. as an app for Apple devices — the iPhone, iPad and iPod Touch. Versions for Android and Amazon’s tablets are coming later.

A KIDS-FOCUSED EXPERIENCE

While children do use messaging and social media apps designed for teenagers and adults, those services aren’t built for them, said Kristelle Lavallee, a children’s psychology expert who advised Facebook on designing the service.

“The risk of exposure to things they were not developmentally prepared for is huge,” she said.

Messenger Kids, meanwhile, “is a result of seeing what kids like,” which is images, emoji and the like. Face filters and playful masks can be distracting for adults, Lavallee said, but for kids who are just learning how to form relationships and stay in touch with parents digitally, they are ways to express themselves.

Lavallee, who is content strategist at the Center on Media and Child Health at Boston Children’s Hospital and Harvard University, called Messenger Kids a “useful tool” that “makes parents the gatekeepers.” But she said that while Facebook made the app “with the best of intentions,” it’s not yet known how people will actually use it.

As with other tools Facebook has released in the past, intentions and real-world use do not always match up. Facebook’s live video streaming feature, for example, has been used for plenty of innocuous and useful things, but also to stream crimes and suicides.

HOOKED ON FACEBOOK

Is Messenger Kids simply a way for Facebook to rope in the young ones?

Stephen Balkam, CEO of the non-profit Family Online Safety Institute, said “that train has left the station.”

Federal law prohibits internet companies from collecting personal information on kids under 13 without their parents’ permission and imposes restrictions on advertising to them. This is why Facebook and many other social media companies prohibit younger kids from joining. Even so, Balkam said millions of kids under 13 are already on Facebook, with or without their parents’ approval.

He said Facebook is trying to deal with the situation pragmatically by steering young Facebook users to a service designed for them.

MARKETING MATTERS

Facebook said Messenger Kids won’t show ads or collect data for marketing, though it will collect some data it says are necessary to run the service. Facebook also said it won’t automatically move users to the regular Messenger or Facebook when they get old enough, though the company might give them the option to move contacts to Messenger down the line.

James Steyer, CEO of the kids-focused non-profit group Common Sense, said that while he liked the idea of a messaging app that requires parental sign-ups, many questions remain. Among them: Will it always remain ad-free, and will parents get ads based on the service?

“Why should parents simply trust that Facebook is acting in the best interest of kids?” Steyer said in a statement. “We encourage Facebook to clarify their policies from the start so that it is perfectly clear what parents are signing up for.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Lorne Doerkson of the BC Liberal Party is all smiles Saturday night in Williams Lake after gaining a decisive lead and fielding a call from his proud mom and dad. Doerkson will be joined at the legislature by Cariboo North incumbent Coralee Oakes as they return to a project NDP majority government. (Angie Mindus photo - Williams Lake Tribune)
BC Liberals secure two Cariboo seats in 2020 provincial election

Lorne Doerkson, Coralee Oakes, projected to win in Cariboo Chilcotin, Cariboo North ridings

Staff at the Cariboo Memorial Recreation Complex are hosting a Halloween Pool Movie Night at the Sam Ketcham Memorial Pool. (Image submitted)
Complex invites families, teens, to enjoy Halloween Pool Movie Night Oct. 31

The Addams Family (2019) and Jaws (1975) will be screened at the pool

Donovan Boyd (left) and Kurtis Billy are wanted on outstanding warrants, RCMP said. (Photos submitted)
RCMP looking to locate two suspects on outstanding warrants

If you have any information contact the Williams Lake RCMP

test tube with the blood test is on the table next to the documents. Positive test for coronavirus covid-19. The concept of fighting a dangerous Chinese disease.
Interior Health records third COVID-19 death

A new community outbreak was reported at Okanagan Men’s Centre in Lake Country

Provincial health officer Dr. Bonnie Henry updates the COVID-19 situation, B.C. legislature, Oct. 26, 2020. (B.C. government)
B.C.’s COVID-19 case count jumps by 287, another senior home outbreak

Two more deaths recorded, community outbreak in Okanagan

Prime Minister Justin Trudeau shakes hands with US Vice-President Joe Biden on Parliament Hill in Ottawa on Friday, December 9, 2016. THE CANADIAN PRESS/ Patrick Doyle
A Biden presidency could mean good news for Canadian environment policy: observers

Experts and observers say even a U.S. outside the Paris agreement may ultimately end up in the same place

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Commissioner Austin Cullen looks at documents before opening statements at the Cullen Commission of Inquiry into Money Laundering in British Columbia, in Vancouver on February 24, 2020. THE CANADIAN PRESS/Darryl Dyck
RCMP lacked dedicated team to investigate illegal activities at casino, inquiry hears

Hearings for the inquiry are set to continue into next week and the inquiry is expected to wrap up next year

Robert Riley Saunders. (File)
Court approves money for B.C. foster children alleging harm from Kelowna social worker

The maximum combined total award for basic payments and elevated damages for an individual is $250,000

An untitled Emily Carr painting of Finlayson Point was donated to the Art Gallery of Greater Victoria by brothers Ian and Andrew Burchett. The painting had been in their family for several decades. (Courtesy of the Art Gallery of Greater Victoria)
Never-before-seen painting by famed B.C. artist Emily Carr gifted to Victoria gallery

Painting among several donated to Art Gallery of Greater Victoria

The B.C. Centre for Disease control is telling people to keep an eye out for the poisonous death cap mushroom, which thrives in fall weather conditions. (Paul Kroeger/BCCDC)
Highly poisonous death cap mushroom discovered in Comox

This marks first discovery on Vancouver Island outside Greater Victoria area

Janet Austin, lieutenant governor of B.C., was presented with the first poppy of the Royal Canadian Legion’s 2020 Poppy Campaign on Wednesday. (Kendra Crighton/News Staff)
PHOTOS: B.C. Lieutenant Governor receives first poppy to kick off 2020 campaign

Janet Austin ‘honour and a privileged’ to receive the poppy

Most Read