In this photo taken Sunday, Nov. 10, 2019, shoppers react after taking part in a promotion ahead of Nov. 11 Singles day in Beijing. Chinese online shoppers hunt bargains on Singles Day, a holiday invented in the 1990s that has become the world’s busiest day for online commerce. (AP Photo/Ng Han Guan)

In this photo taken Sunday, Nov. 10, 2019, shoppers react after taking part in a promotion ahead of Nov. 11 Singles day in Beijing. Chinese online shoppers hunt bargains on Singles Day, a holiday invented in the 1990s that has become the world’s busiest day for online commerce. (AP Photo/Ng Han Guan)

China’s Alibaba, JD report booming Singles Day sales

The creators picked Nov. 11 because the date is written with four singles

Chinese e-commerce giants Alibaba and JD.com reported more than $60 billion in sales Monday on Singles Day, an annual marketing event that is the world’s busiest online shopping day.

The day was a temporary relief to retailers that face fading demand as Chinese consumers tighten their belts, anxious over slowing economic growth and the tariff war with Washington.

University students created Singles Day in the 1990s as an alternative to Valentine’s Day for people without romantic partners. Alibaba adopted it as a marketing tool a decade ago.

Rivals including JD.com, China’s biggest online direct retailer, and electronics seller Suning joined in. The tactic has caught on in other Asian countries, too.

The creators picked Nov. 11 because the date is written with four singles — “11 11.”

On Monday, retailers offered discounts on goods from smartphones to craft beer to health care packages.

“Yesterday night, I was browsing past 11 p.m. Many of my friends around me were staying up till 2 a.m. to buy stuff,” said Zhu Yirun, a graduate student in Beijing.

Alibaba said sales by merchants on its platforms had risen to 255.2 billion yuan ($36.5 billion) by 11 p.m. after passing last year’s full-day total of $30.8 billion before 6 p.m. JD.com reported sales of 179.4 billion yuan ($25.6 billion) by mid-afternoon.

Alibaba kicked off the event Sunday night with a concert by Taylor Swift at a Shanghai stadium.

E-commerce grew rapidly in China due to a lack of traditional retailing networks and government efforts to promote internet use. The country has the biggest online population with more than 800 million web users.

Alibaba, JD.com, Baidu and other internet giants have expanded into consumer finance, entertainment and offline retailing.

Monday was Alibaba’s first Singles Day since its founder, Jack Ma, stepped down as chairman in September. He stayed on as a member of the Alibaba Partnership, a 36-member group with the right to nominate a majority of the company’s board of directors.

E-commerce has created some of China’s biggest fortunes.

Ma, 55, is China’s richest entrepreneur with a net worth of $39 billion, according to the Hurun Report, which tracks the country’s wealthy.

Colin Huang of Pinduoduo was No. 7 on Hurun’s list at $19 billion. Zhang Jindong of Suning was No. 15 at $14 billion and Richard Liu of JD.com was No. 28 at $11 billion.

Last year, Alibaba reported Singles Day sales of 213.5 billion yuan ($30.8 billion), or more than 13 times its daily average of about 16 billion yuan ($2.3 billion).

Suning said sales of smartphones and other electronics passed 1 billion yuan ($160 million) in the first minute after midnight. The company said later sales were up 86% over 2018’s Singles Day but gave no total.

Dangdang, an online book retailer, said it sold 6.8 million copies in the first hour.

Chinese online spending is growing faster than total retail sales but also is weakening as economic growth decelerates. Growth declined to a multi-decade low of 6% over a year earlier in the quarter ending in September.

Online sales of goods rose 16.8% over a year earlier in the first nine months of 2019 to 5.8 trillion yuan ($825 billion), according to official data. That was more than double the 8.2% growth rate for total consumer spending but down from an average of about 30% in recent years.

E-commerce made up 19.5% of Chinese consumer spending, compared with about 11% of spending for American consumers.

Yang Wei, a migrant worker in Beijing, planned to skip the online rush.

“I feel like the difference (in price) is not that big, and since everyone’s buying all at once, the logistics and delivery are slower,” said Yang. “I think that it’s actually better for me to buy when not everyone’s buying.”

Joe McDonald, The Associated Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Yunesit'in Government in partnership with the BC Wildfire Service will be conducting a prescribed burn seven kilometres west of the community and 25 kilometres south of Alexis Creek on the south side of the Chilcotin River. (Monica Lamb-Yorski photo - Williams Lake Tribune)
Prescribed burning planned to reduce wildfire risk near Yunesit’in

Burning may begin as early as April 13 in partnership with BC Wildfire Service

An aerial view of the Williams Lake Stockyards taken during a flyover in 2020. (Monica Lamb-Yorski photo - Williams Lake Tribune)
Williams Lake Bull Show and Sale in its 84th year

This year’s sale will be online and in person

B.C. Cattlemen’s Association general manager Kevin Boon. (B.C. Cattlemen’s Association photo)
COVID, BSE, water access and private land rights: B.C. Cattlemen’s general manager weighs in

Kevin Boon said positive aspect of pandemic is more people interested in where their food comes from

Cariboo Chilcotin Conservation Society communications officer Brianna van de Wijngaard reflects on World Water Day March 22. (Photo submitted)
DOWN TO EARTH: World Water Day means something different for everyone

This year’s World Water Day theme was Valuing Water

Williams Lake Cycling Club president Shawn Lewis (from left), Jeremy Stoward of New Path Forestry, WLCC Boitanio Bike Park director Andrew Hutchinson accept a cheque from Williams Lake and District Credit Union investment specialist Abigail King. (Photo submitted)
Williams Lake Cycling Club gets bike park donation to bolster upgrades, maintenance

Plans are to complete three rideable lines each year, he added

Burnaby MLA Raj Chouhan presides as Speaker of the B.C. legislature, which opened it spring session April 12 with a speech from the throne. THE CANADIAN PRESS
B.C. NDP promises more health care spending, business support in 2021 budget

John Horgan government to ‘carefully return to balanced budgets’

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A lady wears a sticker given out after receiving a COVID-19 vaccine at a clinic in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS
B.C.’s COVID-19 case count slows after last week’s peak

3,219 new cases since Friday, 18 additional deaths

North Cowichan councillor Tek Manhas did not violate the municipality’s code of conduct by posting a sexist meme on Facebook, council concludes. (File photo)
B.C. municipality to take no action against councillor who posted sexist meme

Tek Manhas’s meme doesn’t violate North Cowichan council’s code of conduct, municipality concludes

—Image: contributed
Indoor wine tastings still allowed in B.C., not considered a ‘social gathering’

“Tasting is really just part of the retail experience. The analogy I use is you wouldn’t buy a pair of pants without trying them on.”

A sign on a shop window indicates the store is closed in Ottawa, Monday March 23, 2020. The Canadian Federation of Independent Business is raising its estimate for the number of businesses that are considering the possibility of closing permanently. THE CANADIAN PRESS/Adrian Wyld
Small business struggling amid COVID-19 pandemic looks for aid in Liberals’ budget

President Dan Kelly said it is crucial to maintain programs to help businesses to the other side of the pandemic

The National Security and Intelligence Committee of Parliamentarians says that includes attempts to steal Canadian research on COVID-19 and vaccines, and sow misinformation. (AP Photo/Esteban Felix)
Intelligence committee warns China, Russia targeting Canadian COVID-19 research

Committee also found that the terrorist threat to Canada has shifted since its last such assessment

Part of the massive mess left behind in a Spallumcheen rental home owned by Wes Burden, whose tenants bolted from the property in the middle of the night. Burden is now facing a hefty cleaning and repair bill as a result. (Photo submitted)
Tenants disappear in the night leaving Okanagan home trashed with junk, feces

Spallumcheen rental rooms filled with junk, human and animal feces; landlord scared to rent again

Parliament Hill is viewed below a Canada flag in Gatineau, Quebec, Friday, Sept. 18, 2020. A new poll suggests most Canadians are feeling more grateful for what they have in 2020 as a result of COVID-19 pandemic.THE CANADIAN PRESS/Sean Kilpatrick
Canada’s greenhouse gas emissions increased slightly in 2019: report

2019 report shows Canada emitted about one million tonnes more of these gases than the previous year

Most Read