Mt. Timothy launches quantity-based season pass sale

Mt. Timothy Ski Area is starting up its spring season pass sale starting March 11, but with a twist toward a quantity-based campaign.

Mt. Timothy Ski Area is starting up its spring season pass sale starting March 11, but with a twist toward a quantity-based campaign.

Instead of setting price increases based on a specific date, season passes will be available on a first-come, first-served basis.

The lowest price tiers will be $299 for adults, $228 for youth (13-18), $179 for junior and $228 for senior, which are all 50 per cent off the final pass price.

Once a preset amount of passes are sold at the least expensive amount, the price will increase to the next tier.

“The quantity-based approach is used when booking airline tickets and we are eager to try new things,” said Caroline Sherrer, Mt. Timothy Ski Area general manager.

“We are hopeful this will encourage our guests to purchase their season pass early to ensure the best price while providing us with some much-needed capital to reinvest into the ski hill this summer.”

The ski area will also be offering a new project, a corporate season pass, starting at $499. The new pass is transferable and can be shared.

“We recognize there are many local companies who would purchase a transferable pass to offer their employees as a benefit,” Sherrer said.

Season passes are available online at http://skitimothy.ltibooking.com/ or at Mt. Timothy Ski Area’s pro shop until the close of the season on March 28.