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Kicking it at FIFA Women’s World Cup

Two Williams Lake residents will be kicking it at the FIFA Women’s World Cup.
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Newcomer to Williams Lake

Two Williams Lake residents will be kicking it at the FIFA Women’s World Cup.

Longtime Williams Lake resident Abbi Taylor and newcomer to Williams Lake Jenna Brown — both Brock University Sports Management students — will be volunteering their time at the tournament’s Vancouver matches throughout the month-long event.

Taylor will be helping with the hospitality and protocol team, while Brown will be working with the marketing department and brand protection team.

Both were volunteers during last year’s FIFA U-20 Women’s World Cup in Vancouver, and were afforded the opportunity to skip the interview process to be accepted at the event based on the work they did last year.

“For me, I’ll be at the stadium, airport and at the hotel,” Taylor said. “Basically greeting people at the airport, working with VIPs, and getting them where they need to go.”

Brown, meanwhile, will take on a different role.

“I’ll be making sure it’s only FIFA’s partners and promoters within the stadium and working at the Fan Zone just outside of B.C. Place,” Brown said.

Brown, whose hometown is Plattsville, Ont., and Taylor, both said they love the Sports Management program at Brock University. Both are heading into their final year of the program.

“I love it,” Brown said. “I was a political science major before so this is more my calling and a lot of fun.”

Taylor said subjects include sport marketing, sport law, policy, analytics, sport for development, sport finance and a sport business school.

Following the FIFA Women’s World Cup the duo will continue their foray into the sport management world as they head to Toronto for the Pan American Games, beginning July 10.

 



Greg Sabatino

About the Author: Greg Sabatino

Greg Sabatino graduated from Thompson Rivers University in Kamloops with a Bachelor of Journalism degree in 2008.
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