The Cariboo Mountain Bike Consortium’s website www.ridethecariboo.ca is now celebrating winter activities, on top of all things downhill mountain biking.
Just in time for the start of the 2016/17 winter season, chair of the CMBC, Thomas Schoen, said the association’s new winter website is now up and running.
“Following the release of our new and improved summer site in the spring of 2016, we now have our winter web page online,” Schoen said.
“We are using the same address for the summer and winter site, but depending on the time of year you click on ridethecariboo.ca you will be directed to our summer or winter page.
“The CMBC board of directors are thrilled to have the new winter page up and running just before snow enthusiasts are ready to hit the hills and cross-country tracks. As the second-largest tourism marketing organization in the region, we discussed ideas to use our capacity and resources year round.”
He said the CMBC’s website gets a large number of hits from outdoor enthusiasts and there is a broad overlap between the summer and winter user groups.
“It was an obvious move to host a website that features up-to-date information about our local ski hills, cross-country ski areas and back-country skiing.”
All groups and organizations, businesses and individuals are invited to pass on event information, post pictures to #ridethecariboo and e-mail the CMBC for any winter activity updates.
Schoen said thanks to CMBC funders and corporate donations there is no charge for listing an event or a ski area, noting the new website has been designed to provide a user-friendly experience with easy navigation and functionality throughout, allowing users to access detailed information and links to sites hosted by the region’s ski hills and cross-country clubs.
“A huge thank you goes to Ben Johnstone from Moa Media, Jane Wellburn for help with content, two of our local adventure photographers John Wellburn and Mitch Cheek and, of course, our ongoing supporters: the Cariboo Chilcotin Beetle Action Coalition, Northern Development Initiative Trust, the City of Williams Lake and the CRD.
“Over the past years we always reached our goals of increasing mountain bike tourism annually by 12 per cent and we are now keeping users engaged year round. Stay tuned for more exciting updates and announcements in early 2017.”
To check out the new site visit www.ridethecariboo.ca.