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New branding effort misses the mark

What on earth has possessed city council to even think such a bizarre logo would bring tourists and business to this area?

Editor:

The Republic of Life? What on earth has possessed city council to even think such a bizarre logo would bring tourists and business to this area?

Williams Lake has been a cow town since its inception. It hosts one of the biggest Stampedes in Canada every year. It is one of the largest cattle shipping places in B.C. It is surrounded by cattle and dude ranches.

Its museum focuses on the ranching industry and its history.

It houses the B.C. Cowboy Hall of Fame. These things are what Williams Lake is known for and what is appealing to visitors.

The cowboy logo is a much more suitable one and much more appealing than a ‘Republic of Life,’ which doesn’t even make sense.

I hope the councillors will give their heads a good shake and look up the meaning of the word ‘republic’ in the dictionary.

I realize that forestry and mining have also played a key role in the development of the area. However, there are many other things, too, such as sport fishing, mountain biking, etc., which attract both tourists and business, but please don’t forget the importance of the Cariboo’s roots.

Ina Boxeur

Williams Lake