I have been amazed over the last few weeks the negative outpouring over the branding project for the City of Williams Lake.
Don’t waste our tax money! Don’t get rid of our cowboy heritage! Republic of Life sounds like a bunch of Communists!
Re-branding of Williams Lake will not get rid of a century old heritage nor will it turn us into a bunch of raving socialists.
But failure to re-brand will most likely lead to the failure to attract diverse young people who are our future citizens and tax payers.
When I retire (not any time soon) I would like to live in Williams Lake, but who is going to support me and help care for me?
What will be here to encourage my children to visit Williams Lake?
Branding used to mean marking an animal to indicate ownership.
The new branding is a marketing technique for the advancement of a city.
Fear, uncertainty and discomfort are your compass towards growth.
Forty-thousand dollars seems like a cheap investment for the future growth for a great city.
Jim Rohn had a quote.
“Your life does not get better by chance, it gets better by change.”
Glenn Fedor, MD