B.C. a world class destination

I have always been so grateful to live in a province as diverse and beautiful as British Columbia.

I have always been so grateful to live in a province as diverse and beautiful as British Columbia. Williams Lake is a perfect example, as the rural charm has always been a big draw for our tourists, who choose to visit us time and time again.

We are the lake city of B.C., and a part of B.C.’s cowboy country – the Cariboo. It would be wonderful if we could share the many activities our area provides: our ranching culture, our rich gold rush history, our trail-clad hillsides, our whitewater rafting, our shops and local restaurants, and our annual stampede each July. We have a wide range of activities that everyone would certainly enjoy.

As with the rest of our province, tourism is a fundamental part of our economy. We, as a tourist town, have a deep understanding and appreciation for this.

Those who are not familiar with our spectacular province and what it provides will soon have a better opportunity to discover it. The government made an announcement just this past Monday that helps cement British Columbia as a world-class destination spot in the decades to come.

Destination BC is a new, industry-led Crown corporation that will work together with tourism stakeholders across B.C. to market our beautiful and exciting province. We will finally have a chance to share with others, worldwide, what we enjoy every single day.

Destination BC was designed by tourism operators, who understand how a tourism marketing organization should be structured, in order to help them grow their industry and create jobs. It will take full responsibility for operations on April 1, 2013.

For the first year of operations, it will receive the full funding that the government has used for tourism marketing.

Following that, funding will be set based on a percentage of annual sales tax activity, and enshrined in legislation.

I am excited about the future of our great province and seeing the many new faces Destination BC will bring to Williams Lake.

 

Donna Barnett is the Liberal MLA for Cariboo-Chilcotin.

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Local talent shines at Hometown Hip-Hop concert

Williams Lake’s own hip-hop and rap community are still as passionate and… Continue reading

COURT: Wolfgang Johnny to face sentencing for 2017 Tl’etinqox arson

Johnny is scheduled for sentencing in Williams Lake Supreme Court Thursday

Kamloops RCMP look for man who may have been heading to 100 Mile House

Rudolph “Rudy” Kobzey was planning to head to 100 Mile House to visit a friend

Tatla Lake area residents share generosity at Valentine’s Day fundraiser

The money raised will go toward purchasing emergency medical equipment

Protecting privacy key to stopping spread of COVID-19, B.C. health officials say

The number of coronavirus cases in B.C. remains at seven

Toffoli scores OT winner as Canucks beat Habs 4-3

Demko makes 37 saves for Vancouver

Private clinics would harm ‘ordinary’ people using public system in B.C.: lawyer

Health Minister Adrian Dix announced in 2018 that the government would begin to fine doctors $10,000

B.C. terminates contract with hospice society refusing assisted death

Delta Hospice Society loses hospital service fund of $1.5 million

Child in hospital following fatal crash that killed father, sibling on B.C. highway

The single vehicle crash occured near Kamloops on Highway 5A

‘Die!’: Vernon councillor mailed death threat

This story contains information that might be sensitive to some readers

Hidden message connects Castlegar homeowners decades apart

The Rodgers family was surprised when a message fell out of the walls as they were renovating

Two B.C. men plead guilty to bus-terminal assault of man with autism in Ontario

Parmvir Chahil and Jaspaul Uppal due to be sentenced in June for aggravated assault

Most Read