Students could ‘cruze’ to a victory

Thompson Rivers University students could win a band-new car by taking part in a Chevrolet challenge.

  • Jan. 14, 2011 4:00 p.m.

Thompson Rivers University students could win a band-new car by taking part in a Chevrolet challenge.

On Thursday, Chevrolet awarded Bram Warshafsky the keys to his own all-new Chevrolet Cruze for winning the title of Canada’s Next Top Ad Exec (CNTAE).

Warshafsky, along with teammate and fellow Queen’s School of Business alumnus Rachel Zimmer, were named Canada’s Next Top Ad Execs on March 31, 2010, in an unprecedented double-victory shared with Mark Scattolon from McMaster.

Chevrolet is awarding all three winners their own Chevrolet Cruze.

The 2010 competition, with 196 teams from 28 business schools across Canada, challenged students to develop an innovative social media marketing campaign for the 2011 Chevrolet Cruze.

Elements from the winning entry were used in the recent launch campaign for the Cruze, which was named “Best New Small Car” (over $21,000) by the Automotive Journalists’ Association of Canada this past October.

“Canada’s Next Top Ad Exec continues to grow, and we are very excited for the 2011 competition,” said Jeff McLay, co-chair for CNTAE 2011.

“By challenging students to use their unique perspective to develop innovative solutions for industry, CNTAE provides invaluable experience by bridging the gap between traditional coursework and real industry needs.”

For 2011, students are being challenged to use non-traditional media to launch the all-new 2012 Chevrolet Sonic small car to students on campuses across Canada. Competition details.

Rules and regulations can be found at www.topadexec.com.

Interested students have until Jan. 23, 2011 to submit entries.