Vice co-founder and CEO Shane Smith (right) gestures as Rogers Communications President and CEO Guy Laurence laughs during an announcement in Toronto on Thursday October 30, 2014. Rogers Media and Vice Canada are ending their three-year-old partnership with the result that TV channel Viceland will cease broadcasting on Rogers cable as of March 31 and Rogers will give up its interest in Vice Studio Canada. THE CANADIAN PRESS/Nathan Denette

Rogers Media cuts ties with Vice Canada

Rogers Media and Vice Canada are ending their three-year-old partnership, pulling Viceland TV channel off the air

Boundary-pushing TV channel Viceland is slated to cease broadcasting as of March 31, as Rogers Media Inc. and Vice Canada end their three-year-old, $100-million partnership.

Rogers said in a statement on Monday it is evolving its Canadian content strategy and will redirect future funding to initiatives that “better align” with its portfolio and brands.

“In this crowded content universe and as audience habits change, we continue to evolve our strategy to deliver unique content to Canadians,” it said.

Rogers said it is also giving up its interest in Vice Studio Canada, established by the partners in Toronto through their 2014 agreement to generate Canadian content for mobiles, tablets, computers and TV screens that appeals to young people.

Ryan Archibald, president of Vice Canada, confirmed the partnership’s end in a separate statement Monday and said that keeping Viceland alive is a priority.

“Vice will continue to grow in Canada in 2018. We have a lot of opportunity ahead of us and will be announcing some new exciting partnerships soon,” he said, without giving specifics.

“Rogers Media’s initial investment helped to establish our studio as a leading producer of some of the most engaging Canadian content out there and we thank them for their partnership.”

Neither Rogers nor Vice would consent to interviews with executives. Rogers spokeswoman Andrea Goldstein said in an email her company alone had spent $100 million through the joint venture on creation of Canadian content, the studio and the TV channel.

Related: Vice suspends two top executives

Carmi Levy, a London, Ont.-based media analyst, said Rogers is likely the partner that decided to pull the plug.

“When you engage in a partnership of this type, I think both sides, and especially a telecom of the scale of Rogers, would expect some kind of return,” he said.

“Here you are just over three years into the deal and obviously the returns aren’t where they’d like them to be.”

He said it’s difficult to tell what Vice’s viewership was because those numbers haven’t been separately disclosed.

Vice Canada said the Rogers joint venture resulted in over 130 hours of original Canadian programming.

It says it now has full ownership of the content library and the Toronto studio after Rogers gave up its 30 per cent stake. It said it plans to continue to build that business.

The 24-hour-a-day Viceland television channel launched in February 2016 with prime-time shows including Gaycation with Ellen Page and Black Market with Michael K. Williams.

It is currently available on all major cable or satellite companies in Canada.

The end of the Rogers-Vice partnership comes as competitors Netflix and Amazon Prime are investing heavily in original programming.

Dan Healing, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Trip to meet Price ‘way better than I thought:’ Sireasha Alphonse

A trip to Montreal to meet hometown hero Carey Price is one a Williams Lake youth won’t forget

B.C. BUDGET: Surplus $374 million after bailouts of BC Hydro, ICBC

Growth projected stronger in 2020, Finance Minister Carole James says

Snow is weather story of the day for Cariboo Chilcotin Tuesday

Ten centimetres is expected by Wednesday morning

2017 wildfires spark creation of Riske Creek volunteer fire dept.

McLeese Lake and West Fraser volunteer fire departments have already donated safety clothing and gear

VIDEO: 8 things you need to know about the 2019 B.C. budget

Surplus of $247 million with spending on children, affordability and infrastructure

Steelhead LNG stops work on Kwispaa LNG project near Bamfield

Huu-ay-aht First Nations ‘deeply disappointed; Steelhead says funding is the problem

‘Bullet missed me by an inch’: Man recounts friend’s killing at Kamloops hotel

Penticton man witnessed Summerland resident Rex Gill’s murder in Kamloops

B.C. BUDGET: Income assistance raise still leaves many below poverty line

$50 per month increase included in funding for poverty and homelessness reduction

B.C. BUDGET: Indigenous communities promised billions from gambling

Extended family caregiver pay up 75 per cent to keep kids with relatives

B.C. BUDGET: New benefit increases family tax credits up to 96 per cent

BC Child Opportunity Benefit part of province’s efforts to reduce child poverty

B.C. BUDGET: Carbon tax boosts low-income credits, electric vehicle subsidies

Homeowners can get up to $14,000 for heating, insulation upgrades

B.C. man survives heart attack thanks to Facebook

A Princeton man suffered a heart attack while at an isolated property with no cell service

B.C. man sues Maxime Bernier’s People’s Party over trademark

Satinder Dhillon filed application for trademark same day Maxime Bernier announced the new party

Most Read