Park performances get new name, sponsor

Concrete Fitness has purchased exclusive naming rights to Performances in the Park 2011, which will now be known as “Concrete Fitness Performances in the Park,” the City of Williams Lake has announced.

  • Jun. 2, 2011 6:00 p.m.

Concrete Fitness has purchased exclusive naming rights to Performances in the Park 2011, which will now be known as “Concrete Fitness Performances in the Park,” the City of Williams Lake has announced.

The City says the exclusive three-month sponsorship package provides naming rights to the performances, which is a community-based non-profit program which focuses on showcasing local artists and musicians, in addition to hosting entertainers from around the province. This summer will mark the 10th year Performances in the Park has been successfully drawing crowds from Williams Lake and area, providing an opportunity for residents to enjoy free local entertainment throughout the summer. As part of the partnership, Concrete Fitness’s naming rights will provide exclusive naming exposure, banner and booth space at the event, exclusive rights to distribute fitness-related products and samples at the event, as well as sponsor recognition in all media and advertising campaigns affiliated with the event.

This year the City has taken over the role of co-ordinating the logistics of the performances. The Performances in the Park 2011 summer series begins July 7 and runs every Thursday until Aug. 25. Performances start at 6:30 p.m. and are held in the Gwen Ringwood Theatre in Boitanio Park. Information including the lineup of entertainers for Performances in the Park 2011 can be found online at www.activewilliamslake.com.