Nature Conservancy receives funding

The Nature Conservancy of Canada (NCC) is pleased to announce a $500,000 donation from TransAlta to its Force for Nature campaign.

  • Apr. 29, 2011 9:00 a.m.

The Nature Conservancy of Canada (NCC) is pleased to announce a $500,000 donation from TransAlta to its Force for Nature campaign.

In celebration of its 100th anniversary, the global power generation company is making a $500,000 donation to NCC, and challenging its suppliers, contractors and other corporations across Canada to match their donation with an additional $500,000 to NCC to help protect some of the country’s most vulnerable natural spaces and the plant and animal species that inhabit them. 

The TransAlta donation will advance NCC’s work with corporations across Canada and will invest in land conservation and stewardship projects close to the Canadian communities in which the company operates.  Those projects include areas such as:

• Critical wildlife corridors in the Elk Valley, in B.C.’s southern Rocky Mountains

• Habitat for songbirds and mammals in the Upper North Saskatchewan River Valley, west of Edmonton

• Rich biodiversity in the North Saskatchewan River Valley, north of Saskatoon

• Rare coastal habitat along the south shore of Ontario’s  Manitoulin Island

• A haven for the Eastern Spiny Softshell Turtle, on Quebec’s Lake Champlain

• Salt marshes that provide habitat for endangered species on the Northumberland Strait in New Brunswick


The Force for Nature campaign launched in 2007 with the ambitious goal of raising half a billion dollars to protect 2,000 square kilometres of some of Canada’s most threatened natural landscapes. Quotes

“NCC relies on the power of partnership to achieve our conservation goals,” said John Lounds, president and CEO of the Nature Conservancy of Canada.  “We are grateful for TransAlta’s gift which will have an immediate impact on our work..”


“A strong part of TransAlta’s culture is to support the long-term vitality of the environment and communities that have powered us for the past 100 years,” said Steve Snyder, President and CEO of TransAlta. “The Nature Conservancy of Canada is doing a terrific job of helping to preserve Canada’s natural beauty.”


• The Force for Nature Campaign is the most ambitious in NCC’s 50 year history

• The goal is to raise $500 million for conservation in priority natural areas across the country

• Once completed, the Force for Nature campaign will ensure that 500,000 acres (200,000 hectares) will be protected and managed in perpetuity.

• NCC works where the need is greatest—in southern Canada, where most of our population lives, sharing habitat with more than 80 percent of our terrestrial and freshwater at-risk species

•  85 per cent of NCC’s funds go to on-the-ground conservation work

The Nature Conservancy of Canada is the nation’s leading land conservation organization, working to protect our most important natural areas and the species they sustain.


Learn more


follow on Twitter:,

become a fan on Facebook



Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A detour via Mission Road is in place Sunday, Feb. 28 due to a vehicle incident. (Anna Fait photo)
Highway 97 closed south of Williams Lake Sunday morning, detour in place

Overnight, Williams Lake saw six centimetres of snowfall, according to Environment Canada

Researchers in B.C. say earlier than usual return of bats or dead bats can indicate trouble, such as signs of white-nose syndrome. (Cathy Koot photo)
Public help is essential for monitoring for bat disease

Anyone finding a dead bat is asked to report it to the BC Community Bat Program

Sandi Griffiths is the region’s new district manager of transportation for the Ministry of Transportation and Infrastructure. (Monica Lamb-Yorski photo - Williams Lake Tribune)
New MOTI district manager takes the wheel in Williams Lake

Sandi Griffiths replaces Todd Hubner who retired recently

Mclean Silverton rides a rail in Boitanio Park - one of seven new features installed by the city this past week. (Greg Sabatino photo - Williams Lake Tribune)
Snow park in Boitanio open for riding

If any users find that the park requires attention, please contact city hall at 250-392-2311

A snowfall warning has been issued for Williams Lake and Quesnel. (Black Press Media)
Snowfall warning issued for Cariboo region

Between 10 to 15 cm expected

Abbotsford’s Kris Collins turned to TikTok out of boredom when the provincial COVID-19 lockdown began in March 2020. She now has over 23 million followers on the video app. Photo: Submitted
Internet famous: Abbotsford’s Kris Collins is a TikTok comedy queen

Collins has found surprise stardom alone with a phone

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

B.C. Supreme Court in Vancouver on Tuesday December 11, 2018. THE CANADIAN PRESS/Darryl Dyck
B.C.’s compromise on in-person worship at three churches called ‘absolutely unacceptable’

Would allow outdoor services of 25 or less by Langley, Abbotsford and Chilliwack churches

Baldy Mountain Resort was shut down on Saturday after a fatal workplace accident. (Baldy Mountain picture)
Jasmine and Gwen Donaldson are part of the CAT team working to reduce stigma for marginalized groups in Campbell River. Photo by Marc Kitteringham, Campbell River Mirror
Jasmine’s story: Stigma can be the hardest hurdle for those overcoming addiction

Recovering B.C. addict says welcome, connection and community key for rebuilding after drug habit

A Vancouver restaurant owner was found guilty of violating B.C.’s Human Rights Code by discriminating against customers on the basis of their race. (Pixabay)
Vancouver restaurant owner ordered to pay $4,000 to customers after racist remark

Referring to patrons as ‘you Arabs’ constitutes discrimination under B.C.’s Human Rights Code, ruling deems

Nanaimo children’s author and illustrator Lindsay Ford’s latest book is ‘Science Girl.’ (Photo courtesy Lindsay Ford)
B.C. children’s writer encourages girls to pursue the sciences in new book

Lindsay Ford is holding a virtual launch for latest book, ‘Science Girl’

Pig races at the 145th annual Chilliwack Fair on Aug. 12, 2017. Monday, March 1, 2021 is Pig Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of Feb. 28 to March 6

Pig Day, Canadian Bacon Day and Grammar Day are all coming up this week

Staff from the Marine Mammal Rescue Centre, passersby, RCMP and Nanaimo Fire Rescue carried a sick 300-kilogram steller sea lion up the steep bluff at Invermere Beach in north Nanaimo in an attempt to save the animal’s life Thursday. (Photo courtesy Marine Mammal Rescue Centre)
300-kilogram sea lion muscled up from B.C. beach in rescue attempt

Animal dies despite efforts of Nanaimo marine mammal rescue team, emergency personnel and bystanders

Most Read