Amidst the hustle and bustle of Walmart shoppers, the Salvation Army kicked off its annual Christmas Kettle Campaign Wednesday with the help of Mayor Walt Cobb and the Williams Lake Community Band.
The kettle campaign is the main fundraiser for the non-profit organization and church which feeds and assists those in need.
“We see a lot of people with deep, serious needs looking for help,” said Major Stephen French. “We recognize they are just people like ourselves who just need a hand up getting back to the business of living.”
French said the number of people accessing the Salvation Army’s drop in program is up 25 per cent this year. He expects an increase in registration for Christmas hampers too.
The Salvation Army needs kettle volunteers, donations of food items and volunteers to help serve Christmas dinner Dec. 23.
For more information on volunteering, contact Major French at 250-267-8064.