Social media images of large parties in Vancouver’s downtown on Halloween night, Oct. 31, 2020.

Social media images of large parties in Vancouver’s downtown on Halloween night, Oct. 31, 2020.

How to combat COVID fatigue: experts say clear messaging, safe social options needed

Just a small minority of Canadians skirting the rules due to COVID fatigue could be detrimental

With COVID-19 cases rising in parts of the country, tightened restrictions are causing some Canadians to abandon the safety precautions they’ve been obeying for months.

While it’s not ideal timing to surrender to COVID fatigue — British Columbia and Ontario both reported record-high case numbers this week — experts aren’t surprised to see attitudes ranging from apathetic to angry as people respond to restrictions.

In Vancouver’s entertainment district for example, nightlife revellers were criticized by police for openly flouting rules last weekend, while business owners in hot-spots have recently been pushing back on COVID-related closures, with gym owners in Quebec even threatening to disregard public-health directives.

READ MORE: Halloween crowds gather in Downtown Vancouver despite B.C. top doctor’s plea to avoid parties

“It’s human nature, right?” said Dr. Zain Chagla, an infectious disease expert with McMaster University. “At the beginning of (the pandemic), we had our own personal fears that were motivating us.

“And now, cases are rising and it’s discouraging and there’s a breaking point for some people where they want to get out and they want to be normal again.”

The longer the pandemic lasts, the likelier that constraints aimed at slowing the spread of the virus will be cast aside by those who believe they’ve already sacrificed so much, Chagla says. And having even just a small minority of Canadians skirting the rules due to COVID fatigue could be detrimental.

“It’s a hard message … and one that we really haven’t (dealt with),” Chagla said. “It’s just been this open-and-close, open-and-close mentality and we’re not actually giving people the opportunity to still have some social connection without exposing them to a high level of risk.”

Dr. Vincent Agyapong, a clinical professor and director of community psychiatry at the University of Alberta, says that as cases rise, some may be feeling their efforts to curb the disease were futile.

So they may have decided to gather for a group dinner or attend a wedding reception despite public health warnings, or they may start questioning safety directives like mask-wearing if they don’t perceive them to be working.

Agyapong says the recovery rate of COVID-19 may also be desensitizing people to the actual dangers of the disease.

“They don’t particularly see it as a serious condition compared to how they viewed it initially when there were so many unknowns,” he said. “There were images of people dying in Italy, and in the U.K., and in Brazil, but they’re not seeing the same kind of alarming death rates here in Canada.

“So they may not attach that level of seriousness when they judge restrictions against how it impacts their own quality of life.”

In other instances, some may be getting desensitized to daily COVID news altogether and tuning out new directives as they come.

Still others may be turned off by the negative language surrounding restrictions.

Danielle Gaucher, an associate professor of psychology at the University of Manitoba, says she’s noticed a shift in how people discuss shutdowns, focusing on the word ‘restrictions’ rather than presenting them as safety measures.

And that could be triggering what’s referred to as “reactance.”

“It’s that unpleasant arousal that happens when people experience a threat to their free behaviours,” Gaucher said. “This unpleasant motivational state can result in behavioural and cognitive efforts to re-establish one’s freedom and it’s usually accompanied by the experience of strong emotions.”

READ MORE: B.C. adds another 299 cases of COVID-19, three deaths

Business owners feeling hardships from forced closures may be experiencing reactance — like the gym proprietors in Quebec who last week threatened to reopen their facilities amid extended lockdown measures in the province.

Reactance can also be seen in anti-mask protests. One such rally planned for this weekend in Aylmer, Ont., led the town to declare a state of emergency on Tuesday.

Judith Versloot, a behavioural psychologist in Mississauga, Ont., says some people will engage in their own risk-assessment before committing to safety measures like mask-wearing, for example.

First, she says people need to believe that masks work. But they also need to see the virus as serious enough to cause harm — even if that’s not what they’re experiencing in their own community.

“If you don’t see anybody with COVID, or if you do and they get better, you might think ‘I can handle that. Why should I wear that mask?’” Verslooth said. “So authorities need to make very clear (the reasons) for wearing masks. … And people should feel that it’s important to them.”

Verslooth says messaging needs to be consistent and include positives when possible to motivate people to continue with restrictive measures.

“Somehow, (safety precautions) need to feel good to you,” she added. “You need to feel your actions are helping.”

Chagla agrees that inconsistent messaging from public health and government officials may be fuelling COVID fatigue in some.

He used Thanksgiving as an example, saying when people are told they can eat dinner in a restaurant with 100 people but not host 10 of their family members at home, they become aware of that contradiction. And the longer the pandemic goes on, the less patience people have for fluctuating messages.

“Those inconsistencies stick out; they cause more distress and people harp on it, especially as new restrictions come down,” Chagla said. “People will look back and say: ‘Well, I could do this before. What’s different today?’”

One solution, Chagla says, is making sure leaders offer safe alternatives to risky behaviour rather than cancelling them outright. Asking people to modify the way they socialize is better than telling them to stay home altogether.

While he acknowledges that harsh Canadian winters will make it harder to take social situations outdoors, Chagla says we need to embrace that this year.

“I’m not saying go out in a blizzard, but get a warm winter jacket, get gloves, get all that stuff,” he said. “A walk in the park with some coffee is not a terrible thing.”

Melissa Couto Zuber, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirus

Just Posted

Lake City Secondary School Grade 7 Outdoor Education students Geordi Wonnacott (from left), Brody Brook, James Wilker, Ali Calabrese and Kaitlyn Brown explore a burned area at the top end of the trails at Bull Mountain Ski Area last year as part of the Williams Lake Cross Country Ski Club’s ski school program. (Martin Kruus photo)
Ski school glides to successful year at Bull Mountain

Avah Akeson, also in grade seven, said that just having the opportunity to ski was really fun

Staff-Sgt. Svend Nielsen, with the 100 Mile House RCMP. (Melissa Smalley - 100 Mile Free Press)
14-year-old boy killed in serious ATV crash near 100 Mile House

Youth was travelling with a group of peers when the incident occurred Friday

100 Mile RCMP dealing with serious accident at Highway 97 near 103 Mile (file photo)
Man, in distress, arrested after altercation with RCMP members in Lone Butte

The man is currently at the hospital with no pending charges

Scout Island Nature Centre. (Angie Mindus photo - Williams Lake Tribune)
LETTER: Scout Island causeway important riparian habitat

We appreciate this opportunity to clarify how Scout Island Nature Centre lands is managed

North Okanagan business Hytec Kohler set up a COVID-19 vaccination clinic at the Spallumcheen plant Friday, May 14. (Jennifer Smith - Morning Star)
More than half of eligible adults in Interior Health vaccinated

Over 365,000 vaccine doses have been administered throughout the Interior Health region

Daily confirmed COVID-19 cases reported to B.C. public health, seven-day rolling average in white, to May 12, 2021. (B.C. Centre for Disease Control)
B.C. preparing ‘Restart 2.0’ from COVID-19 as June approaches

Daily infections fall below 500 Friday, down to 387 in hospital

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Astra Zeneca vaccine waits for injection in a Feb. 3, 2021 file photo. A Langley man has become the second B.C. resident to suffer a blood clot following an injection. (AP Photo/Frank Augstein)
B.C. man required emergency surgery after AstraZeneca vaccination

Shaun Mulldoon suffered ‘massive blood clot’ after jab

Chilliwack’s Kile Brown, performing as drag queen Hailey Adler, dances and lip syncs in front of hundreds of people during the inaugural Chilliwack Pride Barbecue at the Neighbourhood Learning Centre on Aug. 24, 2019. Monday, May 17 is International Day Against Homophobia, Transphobia and Biphobia. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of May 16 to 22

International Day Against Homophobia, Talk Like Yoda Day, Sea Monkey Day all coming up this week

Bradley Priestap in an undated photo provided to the media some time in 2012 by the London Police Service.
Serial sex-offender acquitted of duct tape possession in B.C. provincial court

Ontario sex offender on long-term supervision order was found with one of many ‘rape kit’ items

Rich Coleman, who was responsible for the gaming file off and on from 2001 to 2013, was recalled after his initial testimony to the Cullen Commission last month. (Screenshot)
Coleman questioned over $460K transaction at River Rock during B.C. casinos inquiry

The longtime former Langley MLA was asked about 2011 interview on BC Almanac program

Steven Shearer, <em>Untitled. </em>(Dennis Ha/Courtesy of Steven Shearer)
Vancouver photographer’s billboards taken down after complaints about being ‘disturbing’

‘Context is everything’ when it comes to understanding these images, says visual art professor Catherine Heard

Trina Hunt's remains were found in the Hope area on March 29. Her family is asking the public to think back to the weekend prior to when she went missing. (Photo courtesy of IHIT.)
Cousin of missing woman found in Hope says she won’t have closure until death is solved

Trina Hunt’s family urges Hope residents to check dashcam, photos to help find her killer

Most Read