A Hindu organization is asking that Nanaimo-based company Om Boys pull a jacket featuring the likeness of deity Ganesh, as it deems it offensive. (Om Boys website screenshot)

UPDATE: Hindu organization asks B.C. company to pull ‘offensive’ jacket

Om Boys jacket features likeness of deity Ganesh holding a wrench

An international Hindu organization is urging that Nanaimo-based company Om Boys pull a jacket it deems offensive.

In a press release, Rajan Zed, Universal Society of Hinduism president, said a red plaid jacket, with the likeness of deity Ganesh holding a wrench and engine parts, is “highly inappropriate.” Zed said Lord Ganesh is revered in Hinduism and is meant to be worshipped at temples and shrines.

“Inappropriate usage of Hindu deities or concepts for commercial or other agenda [is] not OK as it hurt the devotees,” Zed said in the news release.

Zed also asked Om Boys and its CEO issue an apology.

Jesse Jeans, Om Boys spokesman, said it isn’t the company’s intention to offend anyone.

“That’s not what the brand’s about at all,” said Jeans. “It’s in my write-up on the ‘about’ section [of www.omboys.ca]. They’ll see that it’s totally not to offend anybody.”

According to Om Boys’ website, its mission is to raise awareness about Crohn’s, colitis and irritable bowel syndrome. The intention of Om Boys is to support a movement called Project Om, with proceeds going back to the community through random acts of kindness.

“The designs are not created to make fun of, or offend anyone. They are artistic creations of my world. Motorcycles, surf, skate, yoga, meditation, spirituality and the love for Vancouver Island. Everything we do is printed locally and designed by local artists,” Jeans said in a subsequent e-mail. “Our customer base so far has come from all walks of life. Our next design might even have ‘all’ the different religions riding motorbikes together, having fun, getting along and call it, ‘One Love.’”

Zed was contacted and indicated he would be providing further comment.

The Nanaimo Hindu Cultural Society was contacted, but didn’t immediately respond to a request for comment.



reporter@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Just Posted

Evacuation alert boundaries reduced for communities north of Quesnel

Communities west of the Fraser River remain on alert, including Nazko, Baker Creek and Blackwater.

Rebuild of fire-damaged Lakeview mill aiming for full-production by Feb. 2019

The company said it hopes to resume full production by February 2019.

Update on wildfires in the Cariboo, Aug. 14

Progress made on fires of note in the region

Beaulne appointed vice-principal of Lake City Secondary School

School District 27 has announced Kristina Beaulne has been appointed vice-principal of LCSS

Evacuation alert lifted for 57 properties in Houseman Road area

The Houseman wildfire is now considered being held and is 100 per cent contained

Average Canadian family spends 43% of income on taxes: study

Fraser Institute’s consumer report shows taxes accounting for larger chunk of income each year

RCMP to search for body after man drowns in B.C.’s Buntzen Lake

Officers and fire crews responded but the man from the Lower Mainland is believed to have drowned.

Police chiefs call for stricter controls on pill presses to fight opioids

Canada’s police chiefs are urging Ottawa to beef up its fight against the opioid scourge by closely vetting people who import pill presses

Hot, dry conditions forces drought rating to highest level on Vancouver Island

The province says Vancouver Island is under Stage 4 drought conditions

Victoria police say explicit calls continue to target women

Over 50 reports of unwanted, sexually explicit calls have come in

‘It’s like a party in your mouth’

B.C. creator’s Milkshake Burger makes its debut at the PNE

Get involved in the Great Canadian Bumble Bee Count

Environmental organization develops app to help with the nationwide count

Pesticides linked to bee deaths will be phased out in Canada, sources say

Neonicotinoids, or neonics, are a class of pesticides used by farmers and hobby gardeners alike

Most Read