City council approved the use of a place brand concept and logo for the city at its regular meeting Tuesday.
Adoption of the place brand followed two rounds of public consultation and research by the consultants since the summer of 2012.
“The theme reflects a variety of positive elements of the city to be promoted,” the city stated in a press release. “The style of fonts, narratives, colours and other visual elements have been designed to reflect Williams Lake.”
The city also said the tools are flexible and can be revised for use with a variety of marketing tools.
Mayor Kerry Cook confirmed the logo would not replace the city’s crest.
“Many people have asked me about that,” Cook said.
All of council was in favour of adopting the concept and logo, except for Coun. Danica Hughes who was opposed.