The view looking down on the Chilcotin River to the hoodoos at Farwell Canyon on Wrestling Day, Jan. 2, 2021. (Monica Lamb-Yorski photo - Williams Lake Tribune)

The view looking down on the Chilcotin River to the hoodoos at Farwell Canyon on Wrestling Day, Jan. 2, 2021. (Monica Lamb-Yorski photo - Williams Lake Tribune)

Cariboo Chilcotin Coast Tourism ends 2020 focused on future

“We know that the future of our visitor economy is a shared responsibility.”

Cariboo Chilcotin Coast Tourism says 2021 is an opportunity for the region’s tourism economy to build past the survival mode of the last year and emerge stronger by bringing a new sustainable, community building vision to tourism.

“We know that the future of our visitor economy is a shared responsibility,” said Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism.

“We are working side by side with tourism operators, tourism organizations, municipalities, and the provincial and federal governments to make sure that together we are moving towards a new vision for the sector.”

As the organization that leads tourism development and marketing across the region, Cariboo Chilcotin Coast Tourism’s top priority through 2020 was connecting with the small businesses and organizations in the visitor economy to ensure they survived the economic downturn.

Thacker said one key effort since June has been the Cariboo Chilcotin Coast Tourism Resiliency Program. Funding from the federal government made it possible for CCCT to provide local tourism businesses with meaningful, one-on-one support to navigate the COVID-19 crisis, adapt, and work towards eventual recovery. Businesses can still connect with support in the New Year by registering at, calling 1-800-663-5885, or e-mailing

“Bans on international travel, and limits to local travel, had impacts in every community, for almost every single operator, and for so many of the people who earn a living from the visitor economy,” Thacker said. “But we also saw bright spots, like increased domestic visits at a few points during the late summer and fall. We will keep working together to help the sector emerge stronger and more sustainable in 2021.”

Another of the efforts has been the Ideas Lab, a peer-to-peer chance to learn solutions to common problems in the tourism sector. Session in early 2021 include Creating Revenue Diversification Opportunities, Evolving the Meetings and Events Experience, and Business Model Innovation for a Sustainable Future. More information and session dates are available online at

“What makes the Cariboo Chilcotin Coast a great place to visit is what makes it a great place to live,” Thacker added. “Our home is a land without limits, and if we keep working together as our tourism sector there are no limits to our future as one of the most desired destinations in B.C. and Canada.”

Do you have a comment about this story? email:

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Many members of the Williams Lake Cross Country Ski Club, not all of which are pictured here, volunteered their time to make the Bull Mountain family fun day happen during the 2019/20 season. (Patrick Davies photo - WIlliams Lake Tribune)
FOREST INK: Recreation information for Williams Lake and surrounding areas: part two

Community groups have been developing the Cariboo as a world leader in outdoor recreation

School District 27 superintendent Chris van der Mark. (Angie Mindus photo)
LETTER: We are seeing an increase in positive exposures in our schools

School District 27 superintendent Chris van der Mark pens a letter to families

Joyce Cooper (left) said she had to set an example for Tsilhqot’in communities by sharing her COVID-19 positive results. (Photo submitted)
Tsideldel off-reserve member documents experience of COVID-19

We should all be supporting one another and not judging each other, says Joyce Cooper

Do you have a Roses and Raspberries? Email Angie Mindus photo
ROSE: Thanks to all for assistance after fall

Thank you to the staff who responded quickly and kindly

Terrance Josephson of the Princeton Posse, at left, and Tyson Conroy of the Summerland Steam clash during a Junior B hockey game at the Summerland Arena in the early spring of 2020. (John Arendt - Summerland Review)
QUIZ: How much do you know about hockey?

Test your knowledge of Canada’s national winter sport

A woman injects herself with crack cocaine at a supervised consumption site Friday, Jan. 22, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Drug users at greater risk of dying as services scale back in second wave of COVID-19

It pins the blame largely on a lack of supports, a corrupted drug supply

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Wet’suwet’en supporters and Coastal GasLink opponents continue to protest outside the B.C. Legislature in Victoria, B.C., on Thursday, February 27, 2020. THE CANADIAN PRESS/Chad Hipolito
‘We’re still in it’: Wet’suwet’en push forward on rights recognition

The 670-km Coastal GasLink pipeline was approved by B.C. and 20 elected First Nations councils on its path

Jennifer Cochrane, a Public Health Nurse with Prairie Mountain Health in Virden, administers the COVID-19 vaccine to Robert Farquhar with Westman Regional Laboratory, during the first day of immunizations at the Brandon COVID-19 vaccination supersite in Brandon, Man., on Monday, January 18, 2021. THE CANADIAN PRESS/Tim Smith - POOL
Top doctor urges Canadians to keep up with COVID measures, even as vaccines roll out

More than 776,606 vaccines have been administered so far

From the left: Midway RCMP Csts. Jonathan Stermscheg and Chris Hansen, Public Servant Leanne Mclaren and Cpl. Phil Peters. Pictured in the front are Mclaren’s dog, Lincoln and Peters’ dog, Angel. Photo courtesy of BC RCMP
B.C. Mounties commended for bringing firewood to elderly woman

Cpl. Phil Peters said he and detachment members acted after the woman’s husband went to hospital

Dr. Jerome Leis and Dr. Lynfa Stroud are pictured at Sunnybrook Hospital in Toronto on Thursday, January 21, 2021.THE CANADIAN PRESS/Frank Gunn
‘It wasn’t called COVID at the time:’ One year since Canada’s first COVID-19 case

The 56-year-old man was admitted to Toronto’s Sunnybrook Health Sciences Centre

An Uber driver’s vehicle is seen after the company launched service, in Vancouver, Friday, Jan. 24, 2020. Several taxi companies have lost a court bid to run Uber and Lyft off the road in British Columbia. THE CANADIAN PRESS/Darryl Dyck
Taxi companies lose court bid to quash Uber, Lyft approvals in British Columbia

Uber said in a statement that the ruling of the justice is clear and speaks for itself

A 75-year-old aircraft has been languishing in a parking lot on the campus of the University of the Fraser Valley, but will soon be moved to the B.C. Aviation Museum. (Paul Henderson/ Chilliwack Progress)
Vintage military aircraft moving from Chilliwack to new home at B.C. Aviation Museum

The challenging move to Vancouver Island will be documented by Discovery Channel film crews

Most Read