Cariboo Cattlemen’s Association eyes the next 20 years

Directors develop a strategic plan

The Cariboo Cattlemen’s Association has developed a strategic plan to guide itself to 2040.

“We want to regenerate the industry, collaborate with our community partners, First Nations and government, and build up public perception,” said president Cordy Cox of the plan’s intent.

As one of the younger generation members, Cox began to realize the importance of tapping into the ‘vast wealth of knowledge’ that exists within the Cattlemen’s Association.

“We have a number of directors who have been involved in the industry for so many years and what happens when they decide to move on to other things? If that knowledge hasn’t been transferred and there is no succession plan put in place where are we going to be?”

About the same time, long-time director and rancher David Zirnhelt was also thinking about the need to do strategic planning so once they realized they had that in common they decided to make it happen.

Zirnhelt invited consultant Jim Morrison to conduct a strategic planning workshop and on June 12, 2019 directors Roger Patenaude, Duncan Barnett, Corky Tucker, Bob Russel, Ron Kaufman, Clint Thompson, Zirnhelt, Grant Huffman, Cuyler Huffman and Angela Abraho participated.

Zirnhelt shared the plan on Friday, Feb. 7 at the Cattlemen’s AGM.

Read more: Cariboo Cattlemen’s Association AGM well attended, ‘mass’ amount of regulations main concern

“We need to build up the public perception of ranchers as stewards of the land and producers of health food and husbanders of livestock,” Zirnhelt said of one of the aims of the plan. “We have to deal with this because our market is looking at us and cannot let down our guard on this.”

Within the first year of the strategic plan, the association expects to publish a newsletter, host a farm tour with school children and organize a BC Agriculture Council program for members and engagement with the public.

Cox said the next time there’s a downturn in the industry operators are going to be in pretty bad shape if they don’t take matters into their own hands.

“We want the government as the regulator, and hopefully our economic partner, to share in our strategy,” she said. “We want to thrive and we want to keep people on the land.”

Cox said the fact they’ve developed a strategic plan is because they are lucky to have one of the strongest and most active regional cattlemen’s associations in the province.

Read more: RANCH MUSINGS: Inclusiveness in ranching and agriculture

Like us on Facebook and follow us on Twitter


Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

In times of COVID-19: Williams Lake university student studying in New Zealand

A Canadian student studying in New Zealand is in his second week… Continue reading

COVID-19 case confirmed at Subway restaurant in Cache Creek

Customers who visited the site from March 25 to 27 are asked to self-isolate

CRD reminds residents to prepare for spring freshet

As temperatures warm up residents are asked to proactively address flooding issues

Geotechnical assessment slated for Soda Creek MacAlister Road slide area

The road is closed indefinitely, no residents completely cut off

B.C. records five new COVID-19 deaths, ‘zero chance’ life will return to normal in April

Province continue to have a recovery rate of about 50 per cent

World COVID-19 update: NATO suspicious of Russian military drills; Cruise ships ordered to stay at sea

Comprehensive update of coronavirus news from around the world for Wednesday, April 1

John Horgan extends B.C.’s state of emergency for COVID-19

Premier urges everyone to follow Dr. Bonnie Henry’s advice

B.C.’s first community COVID-19 death was dentist ‘dedicated’ to health: lawyer

Vincent was 64 when he died on March 22 after attending the Pacific Dental Conference

Two inmates at prison housing Robert Pickton test positive for COVID-19

Correctional Service of Canada did not release any details on the identities of the inmates

BC SPCA launches matching campaign to help vulnerable animals after big donations

Two BC SPCA donors have offered up to $65,000 in matching donations

Quarantined B.C. mom say pandemic has put special-needs families in ‘crisis mode’

Surrey’s Christine Williams shares family’s challenges, strengths

Anti-tax group calls for MPs, senators to donate scheduled pay raises to charity

Bill C-30, adopted 15 years ago, mandates the salary and allowance increases each calendar year

Two arrested after man lies about COVID-19 illness to stay in Victoria Airbnb for free

Victoria Police found stolen goods inside the occupied unit

Most Read