Brad Jalbert of Select Roses developed The Divine Miss M. He has gained international recognition his Langley roses over the past 30 years.

Langley rose honouring Bette Midler not for sale in B.C.

Though Langley bred, The Divine Miss M will be used for fundraising to restore New York City

  • Jun. 13, 2019 9:45 a.m.

By Bob Groeneveld/Langley Advance Times

.

Although created in Langley, The Divine Miss M won’t be available for B.C. rose gardens for “a few years,” according to the rose’s creator, Brad Jalbert of Select Roses.

The Divine Miss M is named for singer, songwriter, actress, comedian, film producer Bette Midler, in honour of her founding and work with the New York Restoration Society.

Internationally recognized rose breeder Jalbert was approached by the New York Botanical Gardens to see if he had a rose suitable for honouring “someone special.”

The rose would have to be “bawdy, brass, and bold, but it also had to be divine,” Jalbert was told.

They liked the rose he picked for them – “a big white rose that looks like it has a dollop of whipped cream on top,” said Jalbert.

“When they saw the rose,” said Jalbert, “it was everything they hoped it to be.”

And so they acquired the naming rights for the creamy white rose with a light vanilla scent, and it became The Divine Miss M.

READ ALSO: Langley rose The Divine Miss M named in honour of Bette Midler

Jalbert said that, because of the time and cost involved in developing a new rose, groups and organizations that want to name a special rose, usually to honour a person or a place, are normally charged anywhere from $7,500 to $15,000 for the naming rights.

Buying the naming rights in this case included the right to use it for fundraising, to further Midler’s work in developing green spaces and better environment in New York for people across the social and economic spectra.

So Jalbert won’t be marketing the rose at least until Midler’s people have met their fundraising goal with it.

“It will be a few years before The Divine Miss M will be available locally,” Jalbert said.

_________________________________

Is there more to this story?

Email: news@langleyadvancetimes.com

Like us on Facebook or follow us on Twitter

_________________________________

 

Langley-bred rose The Divine Miss M named to honour Bette Midler.

Just Posted

Assistance in purchasing hay for Cariboo-Chilcotin ranchers

‘This program could be the difference of many ranches remaining viable’

Canadian Wrestling’s Elite slams into Williams Lake tonight, Nov. 17

Headlining the event will be WCW and lucha libre cruiserweight Juventud Guerrera

Cold, stormy winter forecast across much of Canada, The Weather Network predicts

In British Columbia temperatures will be slightly above normal and precipitation will be just below normal

B.C. woman ordered to return dog to ex-boyfriend for $2,000

After the two broke up, documents state, they agree to share custody of the dog, named Harlen

Abbotsford police chief mulls more enforcement of homeless lawbreakers

‘When all else has failed we have to hold people accountable,’ Police Chief Mike Serr tells council

Striking Vancouver hotel workers, employer reach ‘tentative’ agreement

Employees of the Rosewood Hotel Georgia have been out at picket lines since talks broke off on Sept. 21

RCMP cut free activists chained to Kelowna bank, placed under arrest

The group is protesting Interior Savings Credit Union’s support of Kelowna Ribfest

Cell phone tickets worse tax grab than speed limits, SenseBC says

Distracted driving statistics questioned as B.C. tickets pile up

Rowing Canada, UVic investigate celebrated coach for harassment, abuse

Lily Copeland says she felt intimidated and trapped by Williams

Cleanup in the works after tanker truck fire leads to oil spill in B.C.’s Peace region

The province said the majority of the spilled oil likely burned away in the fire.

BC VIEWS: Action needed on healthcare workplace violence

While we’ve been talking about it, the number of B.C. victims has only grown

Most Read