Rodeo fans will have a chance to take in the action while also supporting a good cause during Tough Enough to Wear Pink on Sunday.
“I saw it at the Canadian Finals Rodeo one year and thought it was something we could do here,” said Stampede director, Sherry Bullock. “It’s a good fit because it recognizes people in rodeo who had either gone through or experienced breast cancer.”
One dollar from every rodeo ticket sold Sunday will go to the cancer fundraiser, as will donations from pink ribbons and armbands.
This year, funds raised will be given to the Cariboo Memorial Hospital’s mammography waiting room area.
All of the funds raised through Tough Enough to Wear Pink, Bullock stressed, stay in Williams Lake.
In the eight years the Williams Lake Stampede Association has been hosting Tough Enough to Wear Pink, Stampede president Tim Rolph said more than $50,000 has been raised and donated locally.
“We’re really proud of that,” Rolph said. “Sherry has been a real driver of the program.”
Bullock, meanwhile, said in the past they’ve donated to the local cancer office to buy prosthetics, wigs, shampoos and helped various families in Williams Lake.
Additionally, if anyone would like to make a donation they can drop it off at the Williams Lake Stampede Office behind the grandstand.
“We challenge everyone who comes out on Sunday to wear pink,” Bullock said.
Sunday’s rodeo kicks off at 12:45 p.m.