BC Liquor Store customers can support Red Cross flood relief efforts in Alberta by making a donation at any BC Liquor Store throughout the province.
Donations will help provide people with necessary emergency relief, medical treatment and assistance to recover from the effects of the flooding.
From June 29 until Aug. 10, customers may make donations of $2 or $5 - or multiples thereof - at all checkouts in BC Liquor Stores.
The BC Liquor Distribution Branch (LDB) has a long-term partnership with the Canadian Red Cross. Due to the size and scope of the damage from flooding in Alberta, the Canadian Red Cross requested that the LDB activate its fundraising system.