A new media-based, anti-racism campaign is being launched in the lakecity by the Multiculturalism Program team at the Cariboo Chilcotin Branch of the Canadian Mental Health Association.
The campaign is funded by a $10,000 grant from the B.C. Ministry of International Trade, says multiculturalism team member Marlilyn Livingston.
She says the grant will allow the mulitculturalism team and network partners to formally establish an anti-racism committee.
This new team will be tasked solely with enhancing community engagement and education through the launching of a media-based public awareness campaign.
The network partners will include people from many community organizations as well as individuals who are representative of the community’s diverse groups, Livingston says.
Organizational and information gathering sessions are currently in progress.
In addition to Livingston, campaign co-ordinators include Margaret Anne Enders and Bettina Egert.
They say their approach to the campaign will be deliberately non-confrontational yet thought provoking.
It is hoped the campaign will encourage introspection and discussion among people who may not have been exposed to an anti-racist world view.
The media and poster campaign will also create multiple exposures and opportunities for public engagement.