Staff from Williams Lake Seniors Village arrived at the Salvation Army Friday bearing gifts of warm toques and socks for people in need.
“A lady at one of our sites in Vancouver drove this campaign called Sock Granny,” said Tammy Deausy, marketing manager at Williams Lake Seniors Village. “She was part of a knitting group and wanted to give back to the community. We recognized the campaign corporately and decided to run it at all 25 of our sites between Dec. 1 and Dec. 15.”
Deausy said province-wide they set out to collect as many toques and socks as they could.
Clients, employees, friends and families were invited to participate along with the Williams Lake and District Chamber of Commerce and various churches.
“Some of our most colourful socks and mitts were made by a local group that call themselves the naughty knitters.”
In Williams Lake the campaign collected 114 pieces, while the overall goal throughout the 25 sites in the province was to get 10,000.
They didn’t quite reach the goal provincially but are inspired to run it again next year and start earlier, Deausy said.