Evie Lavers will be leading a workshop on social media best practices for not-for-profits, arts organizations and artists on Saturday, May 5.

Evie Lavers will be leading a workshop on social media best practices for not-for-profits, arts organizations and artists on Saturday, May 5.

Social media workshop for arts organizations

Central Cariboo Arts and Culture Society bringing expert to Williams Lake

Brandon HOFFMAN

Special to the Tribune

Working in the arts, the non-profit sector, or running a small business, you can’t really get away from social media these days. Love it or hate it, the vast majority of people use Facebook to find out what’s going on in their world. Personally, I hate it when it feels like my life is getting sucked down a social-media wormhole, so I was somewhat hesitant about joining Evie Lavers’ social media workshop at Northern Exposure Conference in the fall. I had been to this type of workshop before, and expected this one to be the same bland, mildly-soul-sucking experience. But strangely enough, the hour-and-a-half workshop didn’t feel nearly long enough, so I asked Evie if we could arrange to have her give a more in-depth workshop in Williams Lake.

On May 5, Evie Lavers will be coming to Williams Lake to host a workshop at the Arts Centre about social media for artists, arts organizations, non-profits and small businesses. The workshop has been supported by the Central Cariboo Arts and Culture Society, so for arts-related registrants, admission is just $25 for the full-day ($45 for non-arts-related registrants). The workshop is designed for people who already have a bit of a foundation when it comes to social media (manage a Facebook or Instagram page, know the basics like making an “event page” and sponsoring posts etc). The class is designed to provide a bit of a boost, to make your social media game more effective and efficient. There’s no need to bang your head against the computer screen — Evie will help you design a practical and manageable timeline to promote your product or event, leaving you more time to explore the real world outside the box.

Over the course of a day (10 a.m. to 3 p.m., with a break for lunch), we will walk through the development and execution of a social media campaign. The structure of the campaign could be used for a small-scale product launch, or a larger scale operation like a festival or book release. We will develop a detailed timeline, set measurable objectives, and establish a routine to see the campaign through to completion.

The material will focus on tools like Facebook, Instagram, Mailchimp, and a handful of other online apps designed to streamline these platforms. We will spend some time on hashtags, and the elusive Facebook algorithms that dictate which posts rise to the top, and which are buried. Very often, subtle changes in wording and photography-styles can drastically impact the success of a post. We will discuss “paid” versus “organic” reach, and spend some time getting to know the “back end” of Facebook’s ads manager.

Evie has some impressive accolades — workshop trainer for the BC Touring Council, Marketing Coordinator for Island Mountain Arts, Event coordinator of the 2017 Kootenay Music Awards, and more. Yet, she makes the material extremely approachable.

Space is filling up for the May 5th workshop — to sign up, visit centralcaribooarts.com/social or drop by the Arts Centre during office hours (Monday and Wednesday from 10 a.m. to 3 p.m. and Thursday from noon to 5 p.m.).

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

As winter gets underway the city is reminding residents of its snow and icy policy and the role residents have in clearing sidewalks and keeping vehicles and carts off the street when snow plows are in the area. (Monica Lamb-Yorski file photo - Williams Lake Tribune)
Williams Lake reminds residents of snow and ice policy requirements

Clearing of snow and ice from sidewalks is responsiblity of property owners

Masks are now officially mandatory in all City of Campbell River facilities. (Black Press File Photo)
Interior Health reports 49 new COVID-19 cases overnight

302 cases remain active; two in hospital

Quesnel Kangaroos forward Justin Fulton (17) fires the puck on Stampeders goaltender Matt Brenner’s (37) during a contest at the West Fraser Centre in Quesnel last season. (Sasha Sefter - Quesnel Cariboo Observer)
Stamps, Central Interior Hockey League, cancel 2020/21 season

The team said it would like to thank the community, its fans, volunteers and sponsors

Linda Symynuk (Photo submitted)
New cookbook revives Thyme for Tea, supports Cariboo Chilcotin Youth Fiddle Society

Proceeds from book sales will go directly to the non-profit group

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature, Nov. 23, 2020. (B.C. government)
B.C. daily COVID-19 cases hits record 941 on Tuesday

Further restrictions on indoor exercise take effect

Prime Minister Justin Trudeau speak to the media about the COVID-19 virus outside Rideau Cottage in Ottawa, Friday, Nov. 20, 2020. THE CANADIAN PRESS/Adrian Wyld
Canada’s inability to manufacture vaccines in-house will delay distribution: Trudeau

First doses of COVID-19 vaccine expected in first few months of 2021, prime minister says

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Beaver Creek RCMP Cpl. Robert Drapeau, left to right, Gary Bath, Lynn Marchessault, Payton Marchessault, Rebecca Marchessault and Tim Marchessault pose in this recent handout photo near the Canada-U.S. border crossing near Beaver Creek, Yukon. A family reunion trip for the woman from Georgia that left them stranded ended on a bright note when Bath drove them to the Alaskan border following an appeal for help. THE CANADIAN PRESS/HO, Gary Bath *MANDATORY CREDIT*
Help from B.C. man allows American family to reunite in Alaska

Lynn Marchessault drove from Georgia to the Alaska border to join her husband, who serves in U.S. military

(Pixabay.com)
Man, 28, warned by Kootenay police to stop asking people to marry him

A woman initially reported the incident to police before they discovered others had been popped the question

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Winston Blackmore (left) and James Oler (right) were sentenced on separate charges of polygamy this week in Cranbrook Supreme Court.
No more charges expected in Bountiful investigation, special prosecutor says

Special prosecutor says mandate has ended following review of evidence from Bountiful investigations

(Ashley Wadhwani/Black Press Media)
Refuse to follow B.C.’s mask mandate? Face a $230 fine

Masks are now required to be worn by all British Columbians, 12 years and older

BC Teachers' Federation President Teri Mooring is asking parents of school-aged children to encourage the wearing of masks when possible in schools. (THE CANADIAN PRESS/Chad Hipolito)
LETTER: Teachers union encourages culture of mask wearing in B.C. schools

BCTF President Teri Mooring asks parents to talk with children about wearing masks in school

Most Read