Sign Wars building life of its own in Williams Lake

Cool Clear Water on Mackenzie Avenue posted a sign on its board for its neighbour, Integra Tire. (Photo submitted)Cool Clear Water on Mackenzie Avenue posted a sign on its board for its neighbour, Integra Tire. (Photo submitted)
Good Guys Gardening pokes fun at The Realm of Toys. (Photo submitted)Good Guys Gardening pokes fun at The Realm of Toys. (Photo submitted)
Home Hardware posted this sign about Windsor Plywood as part of the fun Sign Wars taking place in Williams Lake. (Photo submitted)Home Hardware posted this sign about Windsor Plywood as part of the fun Sign Wars taking place in Williams Lake. (Photo submitted)
Fullfill Williams Lake is prodded by Bell, Broom and Cauldron. (Photo submitted)Fullfill Williams Lake is prodded by Bell, Broom and Cauldron. (Photo submitted)
Mr. Mikes has joined in on the fun. (Photo submitted)Mr. Mikes has joined in on the fun. (Photo submitted)

It would seem the COVID-19 pandemic has downtown Williams Lake businesses at each others’ throats.

All for fun, of course.

Lakecity businesses have joined in on a silly and fun initiative sweeping the country showcasing creativity, fun sayings, witty retorts, pokes, prods and digs at one another in the form of a ‘Sign Wars.’

“Hey Lush Beauty Boutique! What’s wrong? Can’t you CUT it in the sign war?” one sign from the Downtown Williams Lake BIA reads.

Lush Beauty Boutique The Realm of Toys #signwarwl #downtownwilliamslake

Posted by Downtown Williams Lake BIA on Thursday, May 6, 2021

“Is Freddo Pinguino too COOL to play? Is Red Tomato Pies afraid they can’t DELIVER?” says another.

Red Tomato Pies Williams Lake Freddo Pinguino Gelato #signwarwl #downtownwilliamslake

Posted by Downtown Williams Lake BIA on Tuesday, May 4, 2021

The idea came about after a customer suggested it to business co-owner Jazmyn Lyons at The Realm of Toys downtown.

“We had no idea this was going on in other areas, and they suggested this would be fun to do in Williams Lake,” she said. “We thought it sounded fun, and would kind of build a life of its own and wouldn’t take much to get it started.”

The Sign Wars has exploded since Lyons made the first sign on April 30, as around 60 signs have been created over the week by local businesses.

“It’s definitely making people laugh and smile, and everyone’s being good sports about it. All of it is just fun.”

“Let’s be clear. We are 2 COOL for this sign war. You TIRED Integra?” Cool Clear Water posted on its Mackenzie Avenue sign board.

We were a little late to the table with the sign war but we are here now people! #mint&lime #realmoftoys #integratire #dailystash #signwarwl

Please Share This Post!!

Posted by Cool Clear Water on Wednesday, May 5, 2021

The folks at Cariboo Art Beat, meanwhile, posted a video stealing a sign targeted at them placed in front of Bell, Broom and Cauldron, that read: “Hey Cariboo Art Beat. We know you can draw. But can you SPELL?”

Even Paradise Cinemas has joined in, poking fun at The Realm of Toys: “Hey The Realm of Toys. We’ll SHOW you a sign war if you’re GAME.”

Hey The Realm of Toys, well “show” you a sign war if your “game”. 😉

#signwarWL, #downtownwilliamslake #terminator #paradisecinemaswl

Posted by Paradise Cinemas on Friday, April 30, 2021

Anyone wishing to view some of the signs posted on Facebook, share their own, or join in on the fun can you the hashtags #signwarwl or #signwarswl.


 


greg.sabatino@wltribune.com

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