Sign Wars building life of its own in Williams Lake

Cool Clear Water on Mackenzie Avenue posted a sign on its board for its neighbour, Integra Tire. (Photo submitted)Cool Clear Water on Mackenzie Avenue posted a sign on its board for its neighbour, Integra Tire. (Photo submitted)
Good Guys Gardening pokes fun at The Realm of Toys. (Photo submitted)Good Guys Gardening pokes fun at The Realm of Toys. (Photo submitted)
Home Hardware posted this sign about Windsor Plywood as part of the fun Sign Wars taking place in Williams Lake. (Photo submitted)Home Hardware posted this sign about Windsor Plywood as part of the fun Sign Wars taking place in Williams Lake. (Photo submitted)
Fullfill Williams Lake is prodded by Bell, Broom and Cauldron. (Photo submitted)Fullfill Williams Lake is prodded by Bell, Broom and Cauldron. (Photo submitted)
Mr. Mikes has joined in on the fun. (Photo submitted)Mr. Mikes has joined in on the fun. (Photo submitted)

It would seem the COVID-19 pandemic has downtown Williams Lake businesses at each others’ throats.

All for fun, of course.

Lakecity businesses have joined in on a silly and fun initiative sweeping the country showcasing creativity, fun sayings, witty retorts, pokes, prods and digs at one another in the form of a ‘Sign Wars.’

“Hey Lush Beauty Boutique! What’s wrong? Can’t you CUT it in the sign war?” one sign from the Downtown Williams Lake BIA reads.

Lush Beauty Boutique The Realm of Toys #signwarwl #downtownwilliamslake

Posted by Downtown Williams Lake BIA on Thursday, May 6, 2021

“Is Freddo Pinguino too COOL to play? Is Red Tomato Pies afraid they can’t DELIVER?” says another.

Red Tomato Pies Williams Lake Freddo Pinguino Gelato #signwarwl #downtownwilliamslake

Posted by Downtown Williams Lake BIA on Tuesday, May 4, 2021

The idea came about after a customer suggested it to business co-owner Jazmyn Lyons at The Realm of Toys downtown.

“We had no idea this was going on in other areas, and they suggested this would be fun to do in Williams Lake,” she said. “We thought it sounded fun, and would kind of build a life of its own and wouldn’t take much to get it started.”

The Sign Wars has exploded since Lyons made the first sign on April 30, as around 60 signs have been created over the week by local businesses.

“It’s definitely making people laugh and smile, and everyone’s being good sports about it. All of it is just fun.”

“Let’s be clear. We are 2 COOL for this sign war. You TIRED Integra?” Cool Clear Water posted on its Mackenzie Avenue sign board.

We were a little late to the table with the sign war but we are here now people! #mint&lime #realmoftoys #integratire #dailystash #signwarwl

Please Share This Post!!

Posted by Cool Clear Water on Wednesday, May 5, 2021

The folks at Cariboo Art Beat, meanwhile, posted a video stealing a sign targeted at them placed in front of Bell, Broom and Cauldron, that read: “Hey Cariboo Art Beat. We know you can draw. But can you SPELL?”

Even Paradise Cinemas has joined in, poking fun at The Realm of Toys: “Hey The Realm of Toys. We’ll SHOW you a sign war if you’re GAME.”

Hey The Realm of Toys, well “show” you a sign war if your “game”. 😉

#signwarWL, #downtownwilliamslake #terminator #paradisecinemaswl

Posted by Paradise Cinemas on Friday, April 30, 2021

Anyone wishing to view some of the signs posted on Facebook, share their own, or join in on the fun can you the hashtags #signwarwl or #signwarswl.


 


greg.sabatino@wltribune.com

Like us on Facebook and follow us on Twitter

BusinessWilliams Lake

Just Posted

The Williams Lake Stampede Association will crown a new queen, and potentially a princess, during the Williams Lake Stampede Royalty coronation on Saturday, June 26. Vying for the title are Miss Williams Lake Lions Kennady Dyck (from left), Miss Peterson Contracting Ltd. Karena Sokolan and Miss MH King Excavating Bayley Cail. (Photos submitted)
New Williams Lake Stampede Queen to be crowned June 26

“It was jump in right away all the way,” Wessels said of getting the program up and running

As the province moves to lift some COVID-19 restrictions, the city of Williams Lake will be opening up its city council meetings to the public, beginning June 22. (Monica Lamb-Yorski photo - Williams Lake Tribune)
Public attendance on the agenda once again for Williams Lake city council meetings

Residents will be permitted to attend meetings in person beginning June 22

The Cariboo Chilcotin Conservation Society invites residents in 100 Mile House, Williams Lake and Quesnel to participate in “Free Your Things” taking place over the Father’s Day weekend. (Mary Forbes photo)
Cariboo Conservation Society co-ordinating “Free Your Things” Father’s Day weekend

Residents can sign up if they have items they want to give away

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Second dose vaccinations accelerating throughout region: Interior Health

To date, more than 675,000 doses have been administered throughout the region

Thompson Rivers University Williams Lake Campus. (Monica Lamb-Yorski photo - Williams Lake Tribune)
Williams Lake high school teacher valedictorian for TRU virtual graduation ceremonies

Jonathan Harding is graduating with a master of education degree

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

The first suspension bridge is the tallest in Canada, with a second suspension bridge just below it. The two are connected by a trail that’s just over 1 km. (Claire Palmer photo)
PHOTOS: The highest suspension bridges in Canada just opened in B.C.

The Skybridge in Golden allows visitors to take in views standing at 130 and 80 metres

BC Green Party leader and Cowichan Valley MLA Sonia Furstenau introduced a petition to the provincial legislature on Thursday calling for the end of old-growth logging in the province. (File photo)
BC Green leader Furstenau introduces old-growth logging petition

Party calls for the end of old-growth logging as protests in Fairy Creek continue

B.C. Premier John Horgan leaves his office for a news conference in the legislature rose garden, June 3, 2020. (B.C. government photo)
B.C. premier roasted for office budget, taxing COVID-19 benefits

Youth addiction law that triggered election hasn’t appeared

Most Read