Save-On-Foods assistant manager Ryan Nesbitt is happily sporting bright pink hair with deep purple highlights tonight.
That was the price he was willing to pay in challenging the Save-On-Foods cashiers to encourage customers to round up their bills to the next dollar in order to make a small donation to BC Children's Hospital.
All of those small round-ups, wound up to a total of $8,909. in fundraising for the hospital.
The cashier who raised the most in donations, got to choose the colour Nesbitt's hair would be dyed.
Connie Engelhart, who raised $760 of the total, chose the bright pink hair colour. Nesbitt and stylist Michelle LaPlace from Country Cottage Hair Styling took a little artistic license in adding the purple, Nesbitt says.
"She picked the pink and we added some purple highlights to make it that much more fun," Nesbitt says.
Before becoming a full-time stylist, LaPlace worked at Save-On-Foods as a beauty advisor and happily volunteered her time to dye Nesbitt's hair.
Nesbitt says their goal was to raise $7,000 during the 14-day campaign which ended Thursday, and he was thrilled to see the total climb to $8,909.
"I'd like to thank the cashiers for their hard work and the community for their overwhelming support," Nesbitt says.