Geoff Bourdon at work in his studio at Woodland Jewellers. He has created four diamond rings as raffles for the Cariboo Foundation Hospital Trust. Proceeds from this year’s ring

Geoff Bourdon at work in his studio at Woodland Jewellers. He has created four diamond rings as raffles for the Cariboo Foundation Hospital Trust. Proceeds from this year’s ring

Diamond ring tailor-made for Williams Lake hospital fundraiser

Geoff Bourdon creates his fourth one of a kind diamond ring to raise funds for Cariboo Memorial Hospital.

Woodland Jewellers, in Williams Lake since 1933, has once again stepped forward with an innovative fundraising project for the Cariboo Foundation Hospital Trust.

For the fourth year in a row, the long-time local jewelry store has designed an elegant diamond ring to be raffled off for a great cause.

This is the fourth ring that Geoff Bourdon has designed at Woodland Jewellers to raise funds for the Cariboo Hospital Foundation Trust to purchase cancer detection equipment.

Each ring has been unique and memorable, and this year’s ring is no exception. The first ring was hearts and diamonds, the second was yellow and white diamonds, the third featured yellow diamonds with a completely new design and this year’s ring stands out with fancy pink diamonds, and a uniquely square shape.

Geoff said that it’s challenging to come up with a brand new design each year, adding that ‘custom’ is based on what a customer wants, and is tailored specifically for their personality and their vision.

“These rings are truly unique, but they’re not for one specific person. When I design for the store, I only really need one person to like it, but for this project I need at least 600 people to feel a connection to it.

“When I design something I always want the majority of people who see it to like it,” he said.

“There is so much detail in this ring, including mirrored finish on the most minute spaces. The amount of time definitely reflects the finished product. I can always tell when a corner was cut; I take the extra time and don’t settle for ‘good enough.’”

He said that the satisfaction he takes from the rings is on a craftsmanship level. “When it comes back years from now for cleaning or for repair, it’ll still be great craftsmanship,” he continued.

After this year’s raffle, Woodland Jewellers will have donated $39,000 to the Hospital Trust to purchase cancer detection equipment.

He said that if they continue this project, Woodlands will have donated a quarter of a million dollars by the time they celebrate their 100th anniversary.

The draw for the ring takes place at the Hospital Foundation’s Gala Dinner in the Gibraltar Room on November 24. “For the past couple of years I made the call to let the winner know, and one lady thought it was a prank call and hung up on me,” he stated.

He also said that this cause is personal for him and his family, and that they embraced a truly local project, where every dollar raised is spent on the equipment.

“Ring winners typically come into the store to say how much they love the ring. It’s blissful ignorance for me until I see the ring on someone’s finger and see how excited and happy they are that they won it,” he said. “That’s when it really hits home.”

Tickets are available while they last at Woodlands Jewellers at 150 Oliver Street.


Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

This Dec. 2, 2020, file photo provided by Johnson & Johnson shows vials of the COVID-19 vaccine in the United States. (Johnson & Johnson via AP)
Interior Health notes 80 new COVID-19 cases over the weekend

108 people in the region have died from the virus

The Fraser River is seen west of Williams Lake from Doc English Bluff Ecological Reserve. (Rebecca Dyok photo)
Tsilhqot’in National Government appeals Gibraltar Mines’ permit to discharge into Fraser River

Permit amendments fail to adequately protect the environment and human health, says TNG

The Horsefly Community Hall will be the site of a mobile vaccine clinic March 19, 2021. (Angie Mindus photo - Williams Lake Tribune)
Six COVID-19 vaccine clinics to open in Cariboo Chilcotin

100 Mile, Alexis Creek, Big Lake, Horsefly, Williams Lake and Tatla Lake

A Williams Lake area family living on Knife Creek Road lost everything to a house fire on Wednesday, March 3. (Photo submitted)
House fire destroys rural family home south of Williams Lake

The Macdonalds built their home on Knife Creek Road about 30 years ago

A special committee has been appointed to look at reforming B.C.’s police act and is inviting the public to make submissions until April 30, 2021. (Black Press media file)
Public input sought for B.C.’s police act review

Submissions will be accepted until April 30

(The Canadian Press)
‘Worse than Sept. 11, SARS and financial crisis combined’: Tourism industry in crisis

Travel services saw the biggest drop in active businesses with 31 per cent fewer firms operating

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Montreal Canadiens right wing Paul Byron (41) fights for control of the puck with Vancouver Canucks defenceman Quinn Hughes (43) during first period NHL action in Vancouver, Monday, March 8, 2021. THE CANADIAN PRESS/Jonathan Hayward
Captain Clutch: Horvat nets shootout winner as Canucks edge Habs 2-1

Vancouver, Montreal tangle again on Wednesday

Cottonwoods Care Home in Kelowna. (Google Maps)
New COVID-19 outbreak at Kelowna care home includes fully vaccinated seniors: Henry

Two staff and 10 residents tested positive at Cottonwoods Care Centre

Excerpts from a conversation between Bria Fisher and the fake truLOCAL job. Fisher had signed a job agreement and was prepared to start work for what she thought was truLOCAL before she learned it was a scam. (Contributed)
B.C. woman warning others after losing $3,000 in job scam

Bria Fisher was hired by what she thought was a Canadian company, only to be out thousands

Provincial health officer Dr. Bonnie Henry and Health Minister Adrian Dix provide a regular update on the COVID-19 situation, B.C. legislature, March 2, 2020. (B.C. government)
B.C.’s COVID-19 cases: 545 Saturday, 532 Sunday, 385 Monday

Focus on Prince Rupert, Lower Mainland large workplaces

Rising accident rates and payout costs have contributed to billion-dollar deficits at ICBC. (Comox Valley Record)
B.C. appealing decision keeping ICBC injury cases in court

David Eby vows to ‘clip wings’ of personal injury lawyers

(Black Press Media files)
Hosts charged, attendees facing COVID fines after Vancouver police bust party at condo

Police had previously received 10 complaints about that condo

Most Read