The Community Arts Council of Williams Lake (CACWL) is inspired to break-out of its shell and emerge with a new energy and look -- to re-brand, revitalize and renew the organization.
“In an age when sharing artistic works has become as easy as a 'click of the mouse,' we of the CACWL are reaching out to those who may wish to become more involved in the arts,” says council president Marg Evans
“The Community Arts Council of Williams Lake is fortunate within its membership of both individuals and member groups, to encompass an incredible wealth of expertise and talent.”
The competition launches on March 23.
The council is reaching out to and engaging youth in the community and putting out a call to artists and designers to create two new logos for the organization, one for youth events and one for the main logo to replace the existing logo.
Elementary students are eligible to enter for the youth logo, senior students are encouraged to enter in both categories, while the public is eligible to enter only for the main logo, Evans says.
CACWL is emphasising participation in the competition in schools around their user area. Engaging the youth in the arts promotes and encourages artistic development and develops the cultural creators of the future.
“Our focus currently is on expanding youth opportunities in the arts and encouraging all ages to try something new,” Evans says.
The arts council is proud to sponsor youth arts events in the community, such as Art in the Park, Art Camp, and youth sponsorships in schools and for Performances in the Park.
All entrants will be asked to re-imagine and re-brand the CACWL logo, and bring the organization into the current era with colour and style.
Winners and honourable mentions will be announced through the local media and the council's online presence in order that their work is celebrated.
A cash prize of $100 will be awarded for the main logo and a $50 prize will be awarded for the youth events logo. People’s choice awards will also celebrate the creativity of the entries.
Although the current logo holds some history, the CACWL is hopeful that the new logo will capture the essence of the organization and its mandate, Evans says.
The Community Arts Council is now host to 15 member groups, and many individual members, supporting a broad diversity of arts in the council’s operations.
The current logo is a symbol of the one organization branching into and supporting the member groups, a key role in the council’s mandate.
It is the board’s hope that the theme of support, creativity and diversity will be represented in the new logos.
Along with the re-branding initiative, the CACWL is expanding on other successful projects this year, such as Art-Bombing the downtown; expanding Culture Days, Canada’s nationwide weekend arts celebration; supporting the Earth-Friendly Holiday Event; and expanding the ground mural in Boitanio Park for Aboriginal Day celebrations.
"We are undertaking a fact-finding survey of our user groups and the public, to help us direct the programs of the future," Evans says. "The arts scene is bustling and the CACWL is proud to be an active part.
“I've found that winters and break up in the Cariboo-Chilcotin go by much easier when there is some project I am working on, or an event I am collaborating with other artists on to help 'colour our communities.'
“It’s about lightening the heart through art and the creative process - we are asking you to consider exploring the opportunities, visit us online at www.williamslakecommunityartscouncil.com."
For more information on CACWL, and the logo competition Rules and Regulations, please see the council website at www.williamslakecommunityartscouncil.com.
Like the council on Facebook https://www.facebook.com/pages/Community-Arts-Council-of-Williams-Lake-and-Area/303121129842435.
Community Arts Council of Williams Lake, Box 4537, Williams Lake, BC, V2G 2V5.
Telephone: Venta Rutkauskas, administrative assistant at 250-790-2331; or Marg Evans, president at 250-989-1234.
E-mail: williamslakearts@gmail.com