Photographer Chris Harris will be a guest speaker.

Photographer Chris Harris will be a guest speaker.

CCCTA hosts tourism summit in lakecity

Stakeholders from across the Cariboo Chilcotin Coast are encouraged to join industry experts in Williams Lake Dec 4-6.

Stakeholders from across the Cariboo Chilcotin Coast are encouraged to join industry experts in Williams Lake Dec 4-6 for the Cariboo Chilcotin Coast Tourism Association’s Tourism Summit and annual meeting.

Organizers say this may be the region’s most important tourism summit of the decade.

Participants will have the opportunity to provide input and influence tactics on how Destination BC can work best for industry and communities, says CCCTA representative Geoff Moore in the announcement.

Thursday evening Destination BC’s CEO Marsha Walden will kick off the opening reception at the Tourism Discovery Centre with an enticing and engaging exhibition focusing on British Columbia’s refreshed Super, Natural British Columbia brand and new corporate strategy.

Friday participants will be immersed in a full slate of activities and presentations accenting the CCCTA annual general meeting.

Daniel Craig will lead a professional development workshop on advanced online reputation management.

The CCCTA team will be looking for input on the redesign of the Land Without Limits website.

Gold Rush Trail project manager Tanya Wong along with the Royal BC Museum’s Tzu-I Chung will be proposing how stakeholders could benefit from the upcoming 2015 “Gold Rush! Eldorado in BC” exhibit.

One of the regions premier photographers, Chris Harris, will reveal his latest book project that will focus on the story of the Cariboo Chilcotin Coast Region and how businesses can participate with him.

Friday evening is time for some Cariboo style networking during the Gala Dinner, Industry Awards and Auction.

Saturday will begin with a town hall session to hear industry and community ideas, concerns and suggestions.

This opportunity offers stakeholders a platform to share ideas, to raise issues that are impacting business and to give the regional board of directors input on the new direction in tourism.

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