Brian Sawyer and his staff at Audio Video Unlimited are gearing up for their annual Electronic Super Sale that the community has come to know and love.
For close to 30 years now Sawyer has been offering the big sale, and for many of those it was held at the Overlander Convention Centre.
This year Sawyer is trying something new, and is staying put at his store at 234 Borland Street.
“It’s the cost of moving for the weekend,” Sawyer says of one of the reasons he’s hosting the sale at his store downtown.
“We want to pass those savings on to the customers instead. And, it’s so much more practical to have it at the store — we can offer a better service.”
Part of that service means Sawyer will be able to incorporate the business downstairs in the building, the Guitar Seller, as well.
Sawyer says the Guitar Seller’s 20-year manager Paul Maas will be on hand offering deals on guitars, amps, drums and more during the sale.
Sawyer says Audio Video Unlimited is the only locally owned full-line electronics store in the community, and being part of the AVU 100-store group gives him greater buying power which allows him to match-price with his competitors.
“We price match anyone always, and on this sale we’re even ahead of everyone on pricing.”
Sawyer says he can offer his yearly deals at the Super Sale thanks to a long standing relationship with his suppliers, such as Sony, Alpine and Denon, who will also be on hand to help customers.