Pharmacy shoppers can no longer collect loyalty points on prescription drug purchases after a ban imposed by the College of Pharmacists of B.C.

Pharmacy shoppers can no longer collect loyalty points on prescription drug purchases after a ban imposed by the College of Pharmacists of B.C.

Loyalty point ban hits B.C. pharmacies

Prohibition on drug 'kickbacks' faces court challenge

B.C. pharmacies are now banned from handing out loyalty reward points to customers for prescription drug purchases.

The measure – effective Dec. 2 – is already drawing outrage from shoppers and has sparked a legal challenge from Canada Safeway and Thrifty Foods, both arms of the Sobeys group that offer popular loyalty card points.

The College of Pharmacists of B.C. first proposed a ban in 2012 but shelved it amid strong public opposition.

However, the college’s board re-examined the issue after the provincial election and unanimously approved the ban Sept. 20, arguing loyalty points are a powerful lure that can alter some shoppers’ buying habits and potentially harm their health.

The bylaw prohibits various gifts, rebates, refunds and other incentives, not just loyalty points.

The college says such incentives are inappropriate “kickbacks” to customers.

“After careful consideration, the College still firmly believes that paying patients for prescriptions is unprofessional, unethical and unsafe,” it states on its website.

The college argues some patients may go without their medicine until they can fill a prescription on a loyalty point bonus day.

It also believes patients with third-party insurance who don’t pay out of pocket may keep refilling a prescription after they no longer need it just to collect more points.

The college calls that a drain on limited health care dollars and says drugs not used by the intended patient may be abused by others or diverted to the illegal drug trade.

It says paying customers a kickback undermines pharmacists’ integrity and the credibility of the profession.

“Patients do not expect to receive payments for other health services they receive, and drug therapy should not be the exception to that rule.”

The college hopes a points ban will result in patients choosing a pharmacy or pharmacist on their own merits, not inducements.

Some patients on Canada Safeway’s Facebook page said they may switch to closer pharmacies as a result of the ban on issuing Air Miles points for prescriptions at Safeway.

Victoria senior Randy McEwen said he doubts anyone would delay filling prescriptions for the sake of a bonus.

“Most Canadians are smart enough to make rational decisions,” said McEwen, who uses prescription points to fly his children in from Edmonton. “This ban discriminates against the elderly and the chronically ill. Why would you let me collect points on gas or banking but not on prescription drugs?”

Canada Safeway and Thrifty Foods are slated to be in court next week seeking an injunction.

They argue the incentives ban mainly targets larger chains and unfairly props up smaller independent pharmacies.

“There is no evidence that incentives pose a risk to patient care or safety, or that they undermine the ethical conduct of pharmacists,” said the Sobeys petition in B.C. Supreme Court.

Exempted from the ban are free or discounted parking or delivery services, and payment by credit or debit cards that generate loyalty benefits.

Similar reforms have been enacted in Ontario and Quebec. B.C. has banned point awards on Pharmacare-covered prescriptions since 2011.

Just Posted

(RCMP logo)
RCMP investigating early morning assault in Williams Lake

An insecure firearm was located in a residence

Williams Lake City Council rejected a proposal Tuesday at its regular meeting for the city to host a junior A hockey team for the upcoming 2021/22 season. (Greg Sabatino photo - Williams Lake Tribune)
Council rejects junior A hockey bid in Williams Lake

The proposal has been up for debate the past several months

The city of Williams Lake will help fund a position at Canadian Mental Health Association Cariboo Chilcotin Branch for mental health programs using some of the COVID safe restart grant the city received from the province. (City of Williams Lake photo)
City of Williams Lake allocates 35K to support mental health programs

The funding for CMHA coming from the COVID Safe Restart grant the city received

Speed reader data collected between March 1 and April 28, 2021 indicated 94.68 per cent of vehicles traveling through kept below or to the 50 km hour speed limit. (Angie Mindus file photo - Williams Lake Tribune)
City council agrees further speed restrictions not warranted for Westridge area of Williams Lake

Staff bases decision on speed reader data collected over six-week period

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
65 new cases of COVID-19 in Interior Health

Overall, B.C. is seeing a decrease in COVID-19 cases

B.C. Labour Minister Harry Bains in the B.C. legislature, May 13, 2019. (Hansard TV)
VIDEO: B.C. to provide 3 days of sick pay for COVID-19 absences

Province will support employers on cost, labour minister says

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Children walk back to their classroom while wearing masks and physical distancing at St. Barnabas Catholic School in Scarborough, Ont., in October, 2020. A group of B.C. teachers has issued an open letter calling for the relaxation of non-pharmaceutical interventions for children in B.C. schools. (Nathan Denette/The Canadian Press)
Group of B.C. teachers calls for easing of pandemic measures for students

Teacher group says ‘response to COVID is out of balance to the cost our youth are paying’

Adam Hamdan has been living in Christina Lake since November 2020. Photo: Laurie Tritschler
Man acquitted on terrorist charges given temporary residence in Canada

Adam Hamdan had been facing deportation to Jordan, where he holds citizenship through his Palestinian parents

Lumber is shown in the back of a van in this recent image provided by the Saskatoon Police Service. The skyrocketing prices for lumber is fuelling a trend that has authorities across the country warning builders to keep their guard up. THE CANADIAN PRESS/HO-Saskatoon Police Service-Const. Derek Chesney *MANDATORY CREDIT*
‘It is a gold mine:’ Builders warned of rising lumber thefts across Canada

Many North American mills curtailed production temporarily earlier in 2020 because of COVID lockdowns

RCMP. (Black Press File)
Major Crimes called in after 2 bodies discovered on remote road near Penticton

A manhunt involving a police helicopter took place on May 10

Vancouver court on Tuesday, March 23, 2021. THE CANADIAN PRESS/Darryl Dyck
Defence lawyers call foul as Crown counsel granted access to COVID-19 vaccines

Defence attorneys are pushing the province to extend inoculation access to workers in courtrooms across B.C.

The RCMP logo is seen outside Royal Canadian Mounted Police “E” Division Headquarters, in Surrey, B.C., on Friday April 13, 2018. Indigenous leaders are calling for an investigation into the conduct of Mounties on Vancouver Island after two police shootings of members of a small First Nations community in three months. THE CANADIAN PRESS/Darryl Dyck
Indigenous leaders call for clarity, investigation into RCMP after B.C. shooting

The RCMP declined to comment on the requests by Indigenous leaders

Colleen Price, Vancouver Island University’s bachelor of science in nursing program chairperson, says she is impressed with how students have persevered through the COVID-19 pandemic. (Chris Bush/News Bulletin)
Next generation of B.C. nurses already showing resilience

University program head says learning had to be adjusted amidst pandemic

Most Read