Lake City Ford wins award

Lake City Ford has been recognized with a President’s Award for 2010.

Lake City Ford has been recognized with a President’s Award for 2010.

The award, one of Ford Canada’s highest dealership honours, measures dealership profitability, market share and customer satisfaction.

“It’s very much a team award, in my opinion,” said Dave Polack, partner and general manager of Lake City Ford.

“It takes about 40 people to run a dealership and the only way you can win the award is if everybody is working together and giving the customer the best experience that they can.”

In taking a President’s Award, Lake City Ford was one of two dealerships out of 33 to be recognized in the region.

In addition to receiving the coveted award, five of the dealership’s staff  were singled out for their work with Peak and Summit awards. Don Vallerga and Les Doskoch were Summit Award winners in sales excellence and Lori Garratt, Mike Boehm and Scot McCreight were Summit and Peak award winners in the service department.

“To have all that in one town, in one dealership, in one year — it’s an incredible accomplishment. I’m pretty proud of them,” said Polack.

Polack further acknowledged the contribution of customers whose satisfaction rankings assisted the dealership in achieving the honours.

The dealership won the award in 2001; however, this is the first time under the direction of Polack, who joined the organization in 2007, it has been recognized. Polack added that many of the employees who were part of the Lake City Ford team in 2001 are still employees today.

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