The Downtown Williams Lake Business Improvement Area is hosting a mascot search where participants have a chance to receive a $250 downtown shopping spree. (Photo submitted)

Downtown scavenger hunt features new BIA mascots

If you see one, take a selfie and you could win a $250 shopping spree.

The Downtown Williams Lake Business Improvement Area’s new mascots are on the loose in downtown Williams Lake.

If you see one, take a selfie and you could win a $250 shopping spree.

“We were hoping to bring the organization into the 21st century with the social media contests and hashtags and appeal to the younger audience,” said DWLBIA marketing director Vanessa Moberg.

“With this contest we’re looking to get our members from the BIA, which are businesses, shops, stores and restaurants in the downtown, to be part of a contest that would get people out and into the doors just sort of exploring the downtown.”

The DWLBIA’s mascots — Oly, Mac and Barney Will-Yum — as the story goes, were heading into the downtown to do some hsopping when they got separated from each other. Now, the DWLBIA needs your help locating them in the form of a scavenger hunt.

The hunt is open to everyone in Williams Lake.

If you see one of the Will-Yums in a downtown location, take a selfie with them and post it with the hashtag #downtownwilliamslake to Facebook, Instagram or Twitter for a chance to receive a $250 downtown shopping spree.

Moberg said the foxes are quick, though, and will be moving locations ever Thursday until June 28.

If you take a selfie with all three you will get three entries into the contest, and bonus entries if you find them in their new locations.

“We’re hoping to kind of boost community and morale in advance of our big event, the Four Directions Festival, coming up [Stampede weekend] June 30 from noon to 5 downtown,” she said. “We’ve got lots of things planned for right after the parade.”

Just Posted

Q&A: Mayoral candidates provide their insights on the city’s top issues

Cobb and Rathor talk about Williams Lake’s crime rate, the economy, burning rail ties and more

VIDEO: This is what buying legal pot in B.C. looks like

Take a look inside B.C.’s first and only legal pot shop located in Kamloops

392 of 28,890 eligible voters have cast ballots so far, says Cariboo Regional District

The last chance to vote is on Saturday, Oct. 20, from 8 a.m. to 8 p.m.

Advanced voting taking place at Williams Lake city hall Wednesday

Polls at city hall will be open until 8 p.m.

Williams Lake make 29 arrests during three-week effort to combat break and enters

Police said there are 27 potential charges as a result

Mellow opening to B.C.’s only legal pot shop

About five people lined up early for the opening of the BC Cannabis Store in Kamloops.

Manhunt in Crimea for possible accomplice in school attack

An 18-year-old student, who later killed himself, was initially believed to be the only one involved

Police hand out a few hefty fines for allegedly violating Cannabis Act

Police in Canada posted a photo of a $215 ticket given to someone who allegedly had a baggy of marijuana in their car

Great British Columbia ShakeOut earthquake drill reminder

Don’t miss the opportunity to participate in the Great ShakeOut

Jagmeet Singh says marijuana pardons are not enough

Trudeau government will streamline pardon process for Canadians convicted of simple possession of marijuana in the past

BC Ferries begins taking debit in two-month pilot project

Company is giving customers option to use Interac on two-month trial on select vessels

Caregivers banned from smoking, growing cannabis around children-in-care: MCFD

Ministry has limited cannabis use for caregivers, stating it may “pose a risk to children and youth.”

Cheaper strains sell out within minutes on online BC Cannabis Store

Province says new strains will become available in the coming months

Most Read