Randy Blair, Black Press Media Chief Operating Officer.

Community drives transformation of local news

Black Press Media reaches historic audience milestone

It’s an exciting time for Black Press Media, launching into 2020 with the largest audience in its history.

And none of it would be possible without our readers and viewers in communities throughout the province.

“Black Press Media has a long history of supporting individuals, organizations and businesses across B.C. who are working really, really hard to improve the quality of life for so many British Columbians,” says Randy Blair, Black Press Media’s Chief Operating Officer.

“We consider it an honour, a privilege and our responsibility to tell the stories of those who are making their communities – our communities – stronger.”

How has the B.C.-based media company reached its audience milestone?

“Black Press Media is really undergoing a transformation,” Blair explains.

“We’re really focused on engaging our audience across social and digital channels in addition to print,” he says, pointing to Black Press Media’s audience of four million unique website visitors each month and more than one million followers across its social media channels. And that’s in addition to its large, loyal print audience of millions of readers per week.

Driving that growth is a commitment to delivering the content its readers and viewers are looking for, from breaking news to in-depth features, created by Black Press Media’s 185 journalists on the ground in communities across the province – the largest of any news-gathering organization in BC.

As Black Press Media has evolved, so has the skill set of this team of award-winning journalists, whose broadcast expertise and social media skills complement their ability to tell compelling, informative stories.

“Today we have on our team videographers, video editors, script writers, and social media and SEO experts – these are the competencies we need to be successfully engage audiences across our digital and social platforms.”

So, what’s next for Black Press Media?

“It’s exciting that we have so many more opportunities to reach people than we had even five years ago,” Blair says.

Blair is also excited for Black Press Media’s continued emphasis on giving back, at both a local and a provincial level. As the “Heart and Soul of the Community,” initiatives like the current grocery giveaway supporting local food banks are instrumental in bolstering those values.

“It’s a way for us to give back to the communities that have supported us for so long, and do everything we can to make them a better place to work and live.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID19: 94th Williams Lake Stampede officially cancelled for 2020 due to pandemic

Stampede directors hope to host a community event in the fall if possible

VIDEO: Big Lake Elementary School staff and student enjoy drive by

Principal Holly Zurak enjoyed putting together a video

Williams Lake movie theatre popcorn sale event to see 100 per cent proceeds for Salvation Army

‘People are missing their movie popcorn,’: Paradise Cinemas owner David Hothi

COVID-19: Williams Lake eyes possible relief measures for businesses

Staff will draft a bylaw and write a letter to the provincial government about tax relief

B.C. unveils $5M for mental health supports during the COVID-19 pandemic

Will include virtual clinics and resources for British Columbians, including front-line workers

B.C. First Nations Health Authority launches virtual doctor program

Program to provide primary health care through COVID-19 pandemic

UPDATE: Canadians awake to extra COVID-19 emergency benefit money, feds clarify changes

The CRA and federal officials are working to clarify the confusion around payments

VIDEO: B.C. singer creates frontline workers tribute song

Cambree Lovesy’s song saluting those battling COVID-19 draws interest online

Statistics Canada report looks at COVID-19’s impact on violence in the family

Police across Canada reported almost 100,000 cases of intimate partner violence in 2018

132,000 B.C. jobs lost just the start of COVID-19 impact, finance minister says

Finance Minister Carole James says ‘this isn’t the entire picture’

B.C. asking companies to contribute through online COVID-19 supply hub

New platform to co-ordinate, source, expedite supplies and equipment to support front-line workers

Controls can keep Canadian COVID-19 deaths under 22,000, health agency says

With poor containment measures, the death toll could be much, much higher, the agency says

Most Read